得人心者得市场 。商家送给顾客最好的礼物是满意,顾客送给商家的最好礼物是货币。美国好乐公司的副总裁艾丽莎巴伦,掌管着30多亿美元的资产。她20岁时曾当过一家糖果店的店员,来店的顾客特别喜欢她,总是等着她给自己售货。有人好奇地问艾丽莎:为什么顾客都喜欢找你,而不找别的小姐,是你给的特别多吗?艾丽莎摇摇头说:我绝对没有多给他们。只是别的小姐称糖时,起初都拿得太多,然后再一点点地从秤里往下拿。而我是先拿得不够,然后再一点点地往上加,顾客自然喜欢我了。有钱难买愿意。艾丽莎巴伦的高明之处,就在于她抓住和满足了顾客心理上的微妙差别:一点点地往秤上加要比一点点往秤下拿让顾客感到舒服。法林是美国的著名商人。有一次,一个朋友请他帮助销售在库房里积压多年的商品。他就冥思苦想,终于想出了一个经营积压商品的办法。他在波士顿市中心的繁华区开了一家商店,并在电视上做了广告,声称该店有一套与众不同的经营方法:商品标出价格的头12天,按全价出售;从第13天起到第18天,降价25%;从第19天至24天,降价50%;从第25天至30天,降价75%;从第31天至36天,如果仍然没人要,就把商品全部送给慈善机构。法林商店很快成了人们议论的热门话题,几乎知道商店广告的人都想去看一看,其中的大部分人预言:法林这个笨蛋非倾家荡产不可。因为,如果顾客等到商品价格降到最低时才去购买,商店就非吃大亏不可。然而事实完全出乎众人的意料之外,法林商店的商品从降价后就十分畅销,很快就将积压多年的商品销售一空。人心可以经营。法林的高明之处,就在于准确地调动和满足了顾客争先恐后购买的渴望心理:今天我不买,明天就会被他人买走,还是先买下为好。(蒋光宇)大道理:得人心者得市场。谁能调动和满足顾客购买商品的内心渴望,谁就能受到顾客的欢迎,谁就能使商品畅销。小故事大道理全集

得人心者得市场 。
The one who wins hearts and minds wins the market .

   得人心者得市场
   dé rén xīn zhě dé shì cháng
   The one who wins hearts and minds wins the market

      得 (dé) to obtain/to get/to gain/to catch (a disease)/proper
      人心 (rén xīn) popular feeling/the will of the people
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
      者 (zhě) (after a verb or adjective) one who (is) .../(after a noun)
      得 (dé) to obtain/to get/to gain/to catch (a disease)/proper
      市场 (shì cháng) marketplace/market (also in abstract)
         市 (shì) market/city/CL:個|个[ge4]
         场 (cháng) threshing floor/classifier for events and happenings: spell


商家送给顾客最好的礼物是满意,顾客送给商家的最好礼物是货币。
The best gift a merchant can give to a customer is satisfaction, and the best gift a customer can give to a merchant is currency.

   商家送给顾客最好的礼物是满意,
   shāng jiā sòng gěi gù kè zuì hǎo de lǐ wù shì mǎn yì
   The best gift a merchant can give to a customer is satisfaction.

      商家 (shāng jiā) merchant/business/enterprise
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         家 (jiā) home/family/(polite) my (sister uncle etc)/classifier for
      送给 (sòng gěi) to send/to give as a present
         送 (sòng) to deliver/to carry/to give (as a present)/to present
         给 (gěi) to/for/for the benefit of/to give/to allow/to do sth (for
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      最好 (zuì hǎo) best/(you) had better (do what we suggest)
         最 (zuì) most/the most/-est (superlative suffix)
         好 (hǎo) good/well/proper/good to/easy to/very/so/(suffix indicating
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      礼物 (lǐ wù) gift/present/CL:件[jian4]個|个[ge4]份[fen4]
         礼 (lǐ) gift/rite/ceremony/CL:份[fen4]/propriety/etiquette/courtesy
         物 (wù) thing/object/matter/abbr. for physics 物理
      是 (shì) is/are/am/yes/to be
      满意 (mǎn yì) satisfied/pleased/to one's satisfaction
         满 (mǎn) Manchu ethnic group/to fill/full/filled/packed/fully
         意 (yì) Italy/Italian/abbr. for 意大利[Yi4 da4 li4]/idea/meaning

   顾客送给商家的最好礼物是货币。
   gù kè sòng gěi shāng jiā de zuì hǎo lǐ wù shì huò bì
   The best gift a customer can give a business is currency.

      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      送给 (sòng gěi) to send/to give as a present
         送 (sòng) to deliver/to carry/to give (as a present)/to present
         给 (gěi) to/for/for the benefit of/to give/to allow/to do sth (for
      商家 (shāng jiā) merchant/business/enterprise
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         家 (jiā) home/family/(polite) my (sister uncle etc)/classifier for
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      最好 (zuì hǎo) best/(you) had better (do what we suggest)
         最 (zuì) most/the most/-est (superlative suffix)
         好 (hǎo) good/well/proper/good to/easy to/very/so/(suffix indicating
      礼物 (lǐ wù) gift/present/CL:件[jian4]個|个[ge4]份[fen4]
         礼 (lǐ) gift/rite/ceremony/CL:份[fen4]/propriety/etiquette/courtesy
         物 (wù) thing/object/matter/abbr. for physics 物理
      是 (shì) is/are/am/yes/to be
      货币 (huò bì) currency/monetary/money
         货 (huò) goods/money/commodity/CL:個|个[ge4]
         币 (bì) money/coins/currency/silk


美国好乐公司的副总裁艾丽莎巴伦,掌管着30多亿美元的资产。
Alisa Barron, Vice President of Hollows USA, is in charge of more than $3 billion in assets.

   美国好乐公司的副总裁艾丽莎巴伦,
   měi guó hǎo lè gōng sī de fù zǒng cái ài lí shā bā lún
   Alisa Barron, Vice President of Hollows USA, Inc.

      美国 (měi guó) United States/USA/US
         美 (měi) the Americas/abbr. for 美洲[Mei3 zhou1]/USA/abbr. for
         国 (guó) country/nation/state/national/CL:個|个[ge4]
      好 (hǎo) good/well/proper/good to/easy to/very/so/(suffix indicating
      乐 (lè) happy/cheerful/to laugh/music
      公司 (gōng sī) (business) company/company/firm/corporation/incorporated
         公 (gōng) public/collectively owned/common/international (e.g. high
         司 (sī) to take charge of/to manage/department (under a ministry)
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      副总裁 (fù zǒng cái) vice-chairman (of an organization)/vice president (of a
         副 (fù) secondary/auxiliary/deputy/assistant/vice-/abbr. for 副詞|副词
         总 (zǒng) always/to assemble/gather/total/overall/head/chief/general
         裁 (cái) to cut out (as a dress)/to cut/to trim/to reduce/to
      艾 (ài) Chinese mugwort or wormwood/moxa/to stop or cut short
      丽 (lí) Korea/beautiful
      莎 (shā) katydid (family Tettigoniidae)/phonetic \sha\ used in
      巴 (bā) to long for/to wish/to cling to/to stick to/sth that sticks
      伦 (lún) human relationship/order/coherence

   掌管着30多亿美元的资产。
   zhǎng guǎn zhāo ??? ??? duō yì měi yuán de zī chǎn
   He is in charge of more than $3 billion in assets.

      掌管 (zhǎng guǎn) in charge of/to control
         掌 (zhǎng) palm of the hand/sole of the foot/paw/horseshoe/to slap/to
         管 (guǎn) to take care (of)/to control/to manage/to be in charge of
      着 (zhāo) (chess) move/trick/all right!/(dialect) to add/to touch/to
      多 (duō) many/much/often/a lot of/numerous/more/in excess/how (to
      亿 (yì) 100 million
      美元 (měi yuán) American dollar/US dollar
         美 (měi) the Americas/abbr. for 美洲[Mei3 zhou1]/USA/abbr. for
         元 (yuán) currency unit (esp. Chinese yuan)/first/original/primary
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      资产 (zī chǎn) property/assets
         资 (zī) resources/capital/to provide/to supply/to support/money
         产 (chǎn) to give birth/to reproduce/to produce/product/resource


她20岁时曾当过一家糖果店的店员,来店的顾客特别喜欢她,总是等着她给自己售货。
When she was 20 years old, she worked as a clerk in a candy store, and the customers who came to the store especially liked her and always waited for her to sell their goods.

   她20岁时曾当过一家糖果店的店员,
   tā ??? ??? suì shí céng dāng guō yī jiā táng guǒ diàn de diàn yuán
   She worked as a clerk in a candy store when she was 20 years old.

      她 (tā) she
      岁时 (suì shí) season/time of the year
         岁 (suì) classifier for years (of age)/year/year (of crop harvests)
         时 (shí) o'clock/time/when/hour/season/period
      曾 (céng) once/already/ever (in the past)/former/previously/(past
      当 (dāng) (onom.) dong/ding dong (bell)/to be/to act as/manage
      过 (guō) to cross/to go over/to pass (time)/to celebrate (a holiday)
      一家 (yī jiā) the whole family/the same family/the family ... (when
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         家 (jiā) home/family/(polite) my (sister uncle etc)/classifier for
      糖果 (táng guǒ) candy/CL:粒[li4]
         糖 (táng) sugar/sweets/candy/CL:顆|颗[ke1]塊|块[kuai4]
         果 (guǒ) fruit/result/resolute/indeed/if really
      店 (diàn) inn/shop/store/CL:家[jia1]
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      店员 (diàn yuán) shop assistant/salesclerk/salesperson
         店 (diàn) inn/shop/store/CL:家[jia1]
         员 (yuán) person/employee/member

   来店的顾客特别喜欢她,
   lái diàn de gù kè tè bié xǐ huān tā
   The customers who come to the store especially like her.

      来 (lái) to come/to arrive/to come round/ever since/next
      店 (diàn) inn/shop/store/CL:家[jia1]
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      特别 (tè bié) especially/special/particular/unusual
         特 (tè) special/unique/distinguished/especially/unusual/very/abbr.
         别 (bié) to leave/to depart/to separate/to distinguish/to classify
      喜欢 (xǐ huān) to like/to be fond of
         喜 (xǐ) to be fond of/to like/to enjoy/to be happy/to feel pleased
         欢 (huān) joyous/happy/pleased
      她 (tā) she

   总是等着她给自己售货。
   zǒng shì děng zhāo tā gěi zì jǐ shòu huò
   Always waiting for her to sell herself.

      总是 (zǒng shì) always
         总 (zǒng) always/to assemble/gather/total/overall/head/chief/general
         是 (shì) is/are/am/yes/to be
      等 (děng) class/rank/grade/equal to/same as/to wait for/to await/et
      着 (zhāo) (chess) move/trick/all right!/(dialect) to add/to touch/to
      她 (tā) she
      给 (gěi) to/for/for the benefit of/to give/to allow/to do sth (for
      自己 (zì jǐ) oneself/one's own
         自 (zì) self/oneself/from/since/naturally/surely
         己 (jǐ) self/oneself/sixth of the ten Heavenly Stems 十天干[shi2 tian1
      售货 (shòu huò) to sell goods
         售 (shòu) to sell/to make or carry out (a plan or intrigue etc)
         货 (huò) goods/money/commodity/CL:個|个[ge4]


有人好奇地问艾丽莎:为什么顾客都喜欢找你,而不找别的小姐,是你给的特别多吗?艾丽莎摇摇头说:我绝对没有多给他们。
Someone curiously asked Alisa: Why customers prefer to find you, and not to find other ladies, is it that you give more? Eliza shook her head and said: I definitely did not give them more.

   有人好奇地问艾丽莎:
   yǒu rén hǎo jī de wèn ài lí shā
   Someone curiously asked Eliza.

      有人 (yǒu rén) someone/people/anyone/there is someone there/occupied (as
         有 (yǒu) to have/there is/there are/to exist/to be
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      好奇 (hǎo jī) inquisitive/curious/inquisitiveness/curiosity
         好 (hǎo) good/well/proper/good to/easy to/very/so/(suffix indicating
         奇 (jī) odd (number)/strange/odd/weird/wonderful/surprisingly
      地 (de) -ly/structural particle: used before a verb or adjective
      问 (wèn) to ask
      艾 (ài) Chinese mugwort or wormwood/moxa/to stop or cut short
      丽 (lí) Korea/beautiful
      莎 (shā) katydid (family Tettigoniidae)/phonetic \sha\ used in

   为什么顾客都喜欢找你,
   wéi shén me gù kè dōu xǐ huān zhǎo nǐ
   Why do customers like to come to you.

      为什么 (wéi shén me) why?/for what reason?
         为 (wéi) as (in the capacity of)/to take sth as/to act as/to serve
         什 (shén) what/ten (used in fractions writing checks etc)/assorted
         么 (me) exclamatory final particle/interrogative final particle
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      都 (dōu) all/both/entirely/(used for emphasis) even/already/(not) at
      喜欢 (xǐ huān) to like/to be fond of
         喜 (xǐ) to be fond of/to like/to enjoy/to be happy/to feel pleased
         欢 (huān) joyous/happy/pleased
      找 (zhǎo) to try to find/to look for/to call on sb/to find/to seek/to
      你 (nǐ) you (informal as opposed to courteous 您[nin2])

   而不找别的小姐,
   ér bù zhǎo bié de xiǎo jiě
   And not to find another lady.

      而 (ér) and/as well as/and so/but (not)/yet (not)/(indicates causal
      不 (bù) (negative prefix)/not/no
      找 (zhǎo) to try to find/to look for/to call on sb/to find/to seek/to
      别的 (bié de) else/other
         别 (bié) to leave/to depart/to separate/to distinguish/to classify
         的 (de) of/~'s (possessive particle)/(used after an attribute)
      小姐 (xiǎo jiě) young lady/miss/(slang) prostitute/CL:個|个[ge4]位[wei4]
         小 (xiǎo) small/tiny/few/young
         姐 (jiě) older sister

   是你给的特别多吗?
   shì nǐ gěi de tè bié duō má
   Are you the one who gives extraordinarily much?

      是 (shì) is/are/am/yes/to be
      你 (nǐ) you (informal as opposed to courteous 您[nin2])
      给 (gěi) to/for/for the benefit of/to give/to allow/to do sth (for
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      特别 (tè bié) especially/special/particular/unusual
         特 (tè) special/unique/distinguished/especially/unusual/very/abbr.
         别 (bié) to leave/to depart/to separate/to distinguish/to classify
      多 (duō) many/much/often/a lot of/numerous/more/in excess/how (to
      吗 (má) see 嗎啡|吗啡 morphine/(question particle for \yes-no\

   艾丽莎摇摇头说:
   ài lí shā yáo yáo tóu shuì
   Eliza shook her head and said.

      艾 (ài) Chinese mugwort or wormwood/moxa/to stop or cut short
      丽 (lí) Korea/beautiful
      莎 (shā) katydid (family Tettigoniidae)/phonetic \sha\ used in
      摇 (yáo) to shake/to rock/to row/to crank
      摇头 (yáo tóu) to shake one's head
         摇 (yáo) to shake/to rock/to row/to crank
         头 (tóu) head/hair style/the top/end/beginning or end/a stub/remnant
      说 (shuì) to persuade/to speak/to say/to explain/to scold/to tell off

   我绝对没有多给他们。
   wǒ jué duì méi yǒu duō gěi tā mén
   I definitely didn't give them more.

      我 (wǒ) I/me/my
      绝对 (jué duì) absolute/unconditional
         绝 (jué) to cut short/extinct/to disappear/to vanish/absolutely/by
         对 (duì) right/correct/couple/pair/towards/at/for/to face/opposite
      没有 (méi yǒu) haven't/hasn't/doesn't exist/to not have/to not be
         没 (méi) (negative prefix for verbs)/have not/not/drowned/to end/to
         有 (yǒu) to have/there is/there are/to exist/to be
      多 (duō) many/much/often/a lot of/numerous/more/in excess/how (to
      给 (gěi) to/for/for the benefit of/to give/to allow/to do sth (for
      他们 (tā mén) they
         他 (tā) he or him/(used for either sex when the sex is unknown or
         们 (mén) plural marker for pronouns and nouns referring to


只是别的小姐称糖时,起初都拿得太多,然后再一点点地从秤里往下拿。
It's just that when other ladies weigh sugar, they take too much at first, and then a little bit down the scale.

   只是别的小姐称糖时,
   zhī shì bié de xiǎo jiě chèn táng shí
   It's just that when other ladies weigh the sugar

      只是 (zhī shì) merely/simply/only/but
         只 (zhī) only/merely/just/but
         是 (shì) is/are/am/yes/to be
      别的 (bié de) else/other
         别 (bié) to leave/to depart/to separate/to distinguish/to classify
         的 (de) of/~'s (possessive particle)/(used after an attribute)
      小姐 (xiǎo jiě) young lady/miss/(slang) prostitute/CL:個|个[ge4]位[wei4]
         小 (xiǎo) small/tiny/few/young
         姐 (jiě) older sister
      称 (chèn) to fit/balanced/suitable/to weigh/to state/to name/name
      糖 (táng) sugar/sweets/candy/CL:顆|颗[ke1]塊|块[kuai4]
      时 (shí) o'clock/time/when/hour/season/period

   起初都拿得太多,
   qǐ chū dōu ná dé tài duō
   At first, they all took too much.

      起初 (qǐ chū) originally/at first/at the outset
         起 (qǐ) to rise/to raise/to get up/to set out/to start/to appear/to
         初 (chū) at first/(at the) beginning/first/junior/basic
      都 (dōu) all/both/entirely/(used for emphasis) even/already/(not) at
      拿 (ná) to hold/to seize/to catch/to apprehend/to take/(used in the
      得 (dé) to obtain/to get/to gain/to catch (a disease)/proper
      太 (tài) highest/greatest/too (much)/very/extremely
      多 (duō) many/much/often/a lot of/numerous/more/in excess/how (to

   然后再一点点地从秤里往下拿。
   rán hòu zài yī diǎn diǎn de cóng chèng lǐ wǎng xià ná
   Then take it down from the scale little by little.

      然后 (rán hòu) after/then (afterwards)/after that/afterwards
         然 (rán) correct/right/so/thus/like this/-ly
         后 (hòu) empress/queen
      再 (zài) again/once more/re-/second/another/then (after sth and not
      一点点 (yī diǎn diǎn) a little bit
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         点 (diǎn) point/dot/drop/speck/o'clock/point (in space or time)/to
         点 (diǎn) point/dot/drop/speck/o'clock/point (in space or time)/to
      地 (de) -ly/structural particle: used before a verb or adjective
      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      秤 (chèng) steelyard/Roman balance/CL:臺|台[tai2]
      里 (lǐ) li ancient measure of length approx. 500 m/neighborhood
      往 (wǎng) to go (in a direction)/to/towards/(of a train) bound for
      下 (xià) down/downwards/below/lower/later/next (week etc)/second (of
      拿 (ná) to hold/to seize/to catch/to apprehend/to take/(used in the


而我是先拿得不够,然后再一点点地往上加,顾客自然喜欢我了。
And I am first take not enough, and then a little bit up, customers naturally like me.

   而我是先拿得不够,
   ér wǒ shì xiān ná dé bù gòu
   And I was the first to take not enough.

      而 (ér) and/as well as/and so/but (not)/yet (not)/(indicates causal
      我 (wǒ) I/me/my
      是 (shì) is/are/am/yes/to be
      先 (xiān) early/prior/former/in advance/first
      拿 (ná) to hold/to seize/to catch/to apprehend/to take/(used in the
      得 (dé) to obtain/to get/to gain/to catch (a disease)/proper
      不够 (bù gòu) not enough/insufficient/inadequate
         不 (bù) (negative prefix)/not/no
         够 (gòu) enough (sufficient)/enough (too much)/(coll.) (before adj.)

   然后再一点点地往上加,
   rán hòu zài yī diǎn diǎn de wǎng shǎng jiā
   Then add a little bit more to the

      然后 (rán hòu) after/then (afterwards)/after that/afterwards
         然 (rán) correct/right/so/thus/like this/-ly
         后 (hòu) empress/queen
      再 (zài) again/once more/re-/second/another/then (after sth and not
      一点点 (yī diǎn diǎn) a little bit
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         点 (diǎn) point/dot/drop/speck/o'clock/point (in space or time)/to
         点 (diǎn) point/dot/drop/speck/o'clock/point (in space or time)/to
      地 (de) -ly/structural particle: used before a verb or adjective
      往 (wǎng) to go (in a direction)/to/towards/(of a train) bound for
      上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
      加 (jiā) to add/plus/(used after an adverb such as 不 大 稍 etc and

   顾客自然喜欢我了。
   gù kè zì rán xǐ huān wǒ le
   Customers naturally like me.

      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      自然 (zì rán) nature/natural/naturally
         自 (zì) self/oneself/from/since/naturally/surely
         然 (rán) correct/right/so/thus/like this/-ly
      喜欢 (xǐ huān) to like/to be fond of
         喜 (xǐ) to be fond of/to like/to enjoy/to be happy/to feel pleased
         欢 (huān) joyous/happy/pleased
      我 (wǒ) I/me/my
      了 (le) (modal particle intensifying preceding clause)/(completed


有钱难买愿意。
It's hard to buy willingness with money.

   有钱难买愿意。
   yǒu qián nán mǎi yuàn yì
   It's hard to buy willingness with money.

      有钱 (yǒu qián) well-off/wealthy
         有 (yǒu) to have/there is/there are/to exist/to be
         钱 (qián) coin/money/CL:筆|笔[bi3]/unit of weight one tenth of a tael
      难 (nán) difficult (to...)/problem/difficulty/difficult/not good
      买 (mǎi) to buy/to purchase
      愿意 (yuàn yì) to wish/to want/ready/willing (to do sth)
         愿 (yuàn) to hope/to wish/to desire/hoped-for/ready/willing
         意 (yì) Italy/Italian/abbr. for 意大利[Yi4 da4 li4]/idea/meaning


艾丽莎巴伦的高明之处,就在于她抓住和满足了顾客心理上的微妙差别:一点点地往秤上加要比一点点往秤下拿让顾客感到舒服。
Eliza Barron's brilliance lies in her ability to capture and satisfy the subtle differences in customer psychology: adding a little to the scale is more comfortable to the customer than taking a little off the scale.

   艾丽莎巴伦的高明之处,
   ài lí shā bā lún de gāo míng zhī chǔ
   The brilliance of Eliza Barron.

      艾 (ài) Chinese mugwort or wormwood/moxa/to stop or cut short
      丽 (lí) Korea/beautiful
      莎 (shā) katydid (family Tettigoniidae)/phonetic \sha\ used in
      巴 (bā) to long for/to wish/to cling to/to stick to/sth that sticks
      伦 (lún) human relationship/order/coherence
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      高明 (gāo míng) Gaoming district of Foshan city 佛山市[Fo2 shan1 shi4]
         高 (gāo) high/tall/above average/loud/your (honorific)
         明 (míng) bright/opposite: dark 暗[an4]/(of meaning) clear/to
      之 (zhī) (possessive particle literary equivalent of 的[de5])/him/her
      处 (chǔ) to reside/to live/to dwell/to be in/to be situated at/to

   就在于她抓住和满足了顾客心理上的微妙差别:
   jiù zài yú tā zhuā zhù hé mǎn zú le gù kè xīn lǐ shǎng de wēi miào chā bié
   It is in her ability to capture and satisfy the psychological nuances of her customers.

      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      在于 (zài yú) to be in/to lie in/to consist in/to depend on/to rest with
         在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
         于 (yú) in/at/to/from/by/than/out of
      她 (tā) she
      抓住 (zhuā zhù) to grab/to capture
         抓 (zhuā) to grab/to catch/to arrest/to snatch/to scratch
         住 (zhù) to live/to dwell/to stay/to reside/to stop/(suffix
      和 (hé) and/together with/with/sum/union/peace/harmony/Taiwan pr.
      满足 (mǎn zú) to satisfy/to meet (the needs of)/satisfied/content
         满 (mǎn) Manchu ethnic group/to fill/full/filled/packed/fully
         足 (zú) excessive/foot/to be sufficient/ample
      了 (le) (modal particle intensifying preceding clause)/(completed
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      心理 (xīn lǐ) mental/psychological
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
         理 (lǐ) texture/grain (of wood)/inner essence/intrinsic order
      上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      微妙 (wēi miào) subtle
         微 (wēi) tiny/miniature/slightly/profound/abtruse/to decline/one
         妙 (miào) clever/wonderful
      差别 (chā bié) difference/distinction/disparity
         差 (chā) difference/discrepancy/to differ/error/to err/to make a
         别 (bié) to leave/to depart/to separate/to distinguish/to classify

   一点点地往秤上加要比一点点往秤下拿让顾客感到舒服。
   yī diǎn diǎn de wǎng chèng shǎng jiā yāo bǐ yī diǎn diǎn wǎng chèng xià ná ràng gù kè gǎn dào shū fú
   It is more comfortable for the customer to add a little to the scale than to take a little to the scale.

      一点点 (yī diǎn diǎn) a little bit
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         点 (diǎn) point/dot/drop/speck/o'clock/point (in space or time)/to
         点 (diǎn) point/dot/drop/speck/o'clock/point (in space or time)/to
      地 (de) -ly/structural particle: used before a verb or adjective
      往 (wǎng) to go (in a direction)/to/towards/(of a train) bound for
      秤 (chèng) steelyard/Roman balance/CL:臺|台[tai2]
      上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
      加 (jiā) to add/plus/(used after an adverb such as 不 大 稍 etc and
      要 (yāo) to demand/to request/to coerce/important/vital/to want/to
      比 (bǐ) Belgium/Belgian/abbr. for 比利時|比利时[Bi3 li4 shi2]/(particle
      一点点 (yī diǎn diǎn) a little bit
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         点 (diǎn) point/dot/drop/speck/o'clock/point (in space or time)/to
         点 (diǎn) point/dot/drop/speck/o'clock/point (in space or time)/to
      往 (wǎng) to go (in a direction)/to/towards/(of a train) bound for
      秤 (chèng) steelyard/Roman balance/CL:臺|台[tai2]
      下 (xià) down/downwards/below/lower/later/next (week etc)/second (of
      拿 (ná) to hold/to seize/to catch/to apprehend/to take/(used in the
      让 (ràng) to yield/to permit/to let sb do sth/to have sb do sth/to
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      感到 (gǎn dào) to feel/to sense/to have the feeling that/to think that/to
         感 (gǎn) to feel/to move/to touch/to affect/feeling/emotion/(suffix)
         到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      舒服 (shū fú) comfortable/feeling well
         舒 (shū) to stretch/to unfold/to relax/leisurely
         服 (fú) clothes/dress/garment/to serve (in the military a prison


法林是美国的著名商人。
Fallin is a famous American businessman.

   法林是美国的著名商人。
   fǎ lín shì měi guó de zhù míng shāng rén
   Fallin is a famous American businessman.

      法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]
      林 (lín) woods/forest/CL:片[pian4]/circle(s) (i.e. specific group of
      是 (shì) is/are/am/yes/to be
      美国 (měi guó) United States/USA/US
         美 (měi) the Americas/abbr. for 美洲[Mei3 zhou1]/USA/abbr. for
         国 (guó) country/nation/state/national/CL:個|个[ge4]
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      著名 (zhù míng) famous/noted/well-known/celebrated
         著 (zhù) (chess) move/trick/all right!/(dialect) to add/to touch/to
         名 (míng) name/noun (part of speech)/place (e.g. among winners)
      商人 (shāng rén) merchant/businessman
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]


有一次,一个朋友请他帮助销售在库房里积压多年的商品。
Once, a friend asked him to help sell merchandise that had been backlogged in the warehouse for years.

   有一次,
   yǒu yī cì
   At one point, the

      有一次 (yǒu yī cì) once/once upon a time
         有 (yǒu) to have/there is/there are/to exist/to be
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         次 (cì) next in sequence/second/the second (day time etc)/secondary

   一个朋友请他帮助销售在库房里积压多年的商品。
   yī gě péng yǒu qǐng tā bāng zhù xiāo shòu zài kù fáng lǐ jī yā duō nián de shāng pǐn
   A friend asked him to help sell merchandise that had been backlogged in the warehouse for years.

      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      个 (gě) individual/this/that/size/classifier for people or objects
      朋友 (péng yǒu) friend/CL:個|个[ge4]位[wei4]
         朋 (péng) friend
         友 (yǒu) friend
      请 (qǐng) to ask/to invite/please (do sth)/to treat (to a meal etc)
      他 (tā) he or him/(used for either sex when the sex is unknown or
      帮助 (bāng zhù) assistance/aid/to help/to assist
         帮 (bāng) to help/to assist/to support/for sb (i.e. as a help)/hired
         助 (zhù) to help/to assist
      销售 (xiāo shòu) to sell/to market/sales (representative agreement etc)
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to
         售 (shòu) to sell/to make or carry out (a plan or intrigue etc)
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      库房 (kù fáng) storeroom/warehouse
         库 (kù) warehouse/storehouse/(file) library
         房 (fáng) house/room/CL:間|间[jian1]/branch of an extended family
      里 (lǐ) li ancient measure of length approx. 500 m/neighborhood
      积压 (jī yā) to pile up/to accumulate without being dealt with
         积 (jī) to amass/to accumulate/to store/measured quantity (such as
         压 (yā) to press/to push down/to keep under (control)/pressure/see
      多 (duō) many/much/often/a lot of/numerous/more/in excess/how (to
      年 (nián) year/CL:個|个[ge4]
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character


他就冥思苦想,终于想出了一个经营积压商品的办法。
He then meditated and finally came up with a way to run a backlog of goods.

   他就冥思苦想,
   tā jiù míng sī kǔ xiǎng
   He then meditated on the idea of

      他 (tā) he or him/(used for either sex when the sex is unknown or
      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      冥思苦想 (míng sī kǔ xiǎng) to consider from all angles (idiom); to think hard/to rack
         冥 (míng) dark/deep/stupid/the underworld
         思 (sī) to think/to consider
         苦 (kǔ) bitter/hardship/pain/to suffer/to bring suffering to
         想 (xiǎng) to think/to believe/to suppose/to wish/to want/to miss

   终于想出了一个经营积压商品的办法。
   zhōng yú xiǎng chū le yī gě jīng yíng jī yā shāng pǐn de bàn fǎ
   Finally came up with a way to run a backlog of merchandise.

      终于 (zhōng yú) at last/in the end/finally/eventually
         终 (zhōng) end/finish
         于 (yú) in/at/to/from/by/than/out of
      想出 (xiǎng chū) to figure out/to work out (a solution etc)/to think up/to
         想 (xiǎng) to think/to believe/to suppose/to wish/to want/to miss
         出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
      了 (le) (modal particle intensifying preceding clause)/(completed
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      个 (gě) individual/this/that/size/classifier for people or objects
      经营 (jīng yíng) to engage in (business etc)/to run/to operate
         经 (jīng) classics/sacred book/scripture/to pass through/to undergo
         营 (yíng) camp/barracks/battalion/to build/to operate/to manage/to
      积压 (jī yā) to pile up/to accumulate without being dealt with
         积 (jī) to amass/to accumulate/to store/measured quantity (such as
         压 (yā) to press/to push down/to keep under (control)/pressure/see
      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      办法 (bàn fǎ) means/method/way (of doing sth)/CL:條|条[tiao2]個|个[ge4]
         办 (bàn) to do/to manage/to handle/to go about/to run/to set up/to
         法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]


他在波士顿市中心的繁华区开了一家商店,并在电视上做了广告,声称该店有一套与众不同的经营方法:商品标出价格的头12天,按全价出售;从第13天起到第18天,降价25%;从第19天至24天,降价50%;从第25天至30天,降价75%;从第31天至36天,如果仍然没人要,就把商品全部送给慈善机构。
He opened a store in a busy area of downtown Boston and advertised it on TV, claiming that the store had an unusual method of doing business: the first 12 days the goods were marked up, they were sold at full price; from the 13th day to the 18th day, the price was reduced by 25%; from the 19th to the 24th day, the price was reduced by 50%; from the 25th to the 30th day, the price was reduced by 75%; from the 31st to the 36th day, if there was still From day 31 to day 36, if no one wants the item, it will be given to charity.

   他在波士顿市中心的繁华区开了一家商店,
   tā zài bō shì dùn shì zhōng xīn de fán huá ōu kāi le yī jiā shāng diàn
   He opened a store in a busy area of downtown Boston.

      他 (tā) he or him/(used for either sex when the sex is unknown or
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      波士顿 (bō shì dùn) Boston capital of Massachusetts
         波 (bō) Poland/Polish/abbr. for 波蘭|波兰[Bo1 lan2]/wave/ripple/storm
         士 (shì) member of the senior ministerial class (old)/scholar (old)
         顿 (dùn) to stop/to pause/to arrange/to lay out/to kowtow/to stamp
      市中心 (shì zhōng xīn) city center/downtown
         市 (shì) market/city/CL:個|个[ge4]
         中 (zhōng) within/among/in/middle/center/while (doing sth)/during
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      繁华 (fán huá) flourishing/bustling
         繁 (fán) complicated/many/in great numbers/abbr. for 繁體|繁体[fan2 ti3]
         华 (huá) abbr. for China/magnificent/splendid/flowery
      区 (ōu) area/region/district/small/distinguish/CL:個|个[ge4]
      开 (kāi) to open/to start/to turn on/to boil/to write out (a
      了 (le) (modal particle intensifying preceding clause)/(completed
      一家 (yī jiā) the whole family/the same family/the family ... (when
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         家 (jiā) home/family/(polite) my (sister uncle etc)/classifier for
      商店 (shāng diàn) store/shop/CL:家[jia1]個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         店 (diàn) inn/shop/store/CL:家[jia1]

   并在电视上做了广告,
   bīng zài diàn shì shǎng zuò le guǎng gào
   and advertised on television.

      并 (bīng) and/furthermore/also/together with/(not) at all
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      电视 (diàn shì) television/TV/CL:臺|台[tai2]個|个[ge4]
         电 (diàn) electric/electricity/electrical
         视 (shì) to look at/to regard/to inspect
      上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
      做 (zuò) to do/to make/to produce/to write/to compose/to act as/to
      了 (le) (modal particle intensifying preceding clause)/(completed
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a

   声称该店有一套与众不同的经营方法:
   shēng chèn gāi diàn yǒu yī tào yǔ zhòng bù tóng de jīng yíng fāng fǎ
   Claims that the store has a different approach to business.

      声称 (shēng chèn) to claim/to state/to proclaim/to assert
         声 (shēng) sound/voice/tone/noise/reputation/classifier for sounds
         称 (chèn) to fit/balanced/suitable/to weigh/to state/to name/name
      该 (gāi) should/ought to/probably/must be/to deserve/to owe/to be
      店 (diàn) inn/shop/store/CL:家[jia1]
      有一套 (yǒu yī tào) to have a skill/to be savvy/to know how to do sth
         有 (yǒu) to have/there is/there are/to exist/to be
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         套 (tào) to cover/to encase/cover/sheath/to overlap/to interleave/to
      与众不同 (yǔ zhòng bù tóng) to stand out from the masses (idiom)
         与 (yǔ) and/to give/together with/to take part in
         众 (zhòng) abbr. for 眾議院|众议院[Zhong4 yi4 yuan4] House of
         不 (bù) (negative prefix)/not/no
         同 (tóng) like/same/similar/together/alike/with
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      经营 (jīng yíng) to engage in (business etc)/to run/to operate
         经 (jīng) classics/sacred book/scripture/to pass through/to undergo
         营 (yíng) camp/barracks/battalion/to build/to operate/to manage/to
      方法 (fāng fǎ) method/way/means/CL:個|个[ge4]
         方 (fāng) square/power or involution (math.)/upright/honest/fair and
         法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]

   商品标出价格的头12天,
   shāng pǐn biāo chū jià gé de tóu ??? ??? tiān
   The first 12 days after the price of the item is marked

      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character
      标 (biāo) mark/sign/label/to mark with a symbol label lettering etc
      出价 (chū jià) to bid
         出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
         价 (jià) price/value/(chemistry) valence/great/good/middleman
      格 (gé) square/frame/rule/(legal) case/style/character/standard
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      头 (tóu) head/hair style/the top/end/beginning or end/a stub/remnant
      天 (tiān) day/sky/heaven

   按全价出售;
   àn quán jià chū shòu
   Sold at full price.

      按 (àn) to press/to push/to leave aside or shelve/to control/to
      全 (quán) all/whole/entire/every/complete
      价 (jià) price/value/(chemistry) valence/great/good/middleman
      出售 (chū shòu) to sell/to offer for sale/to put on the market
         出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
         售 (shòu) to sell/to make or carry out (a plan or intrigue etc)

   从第13天起到第18天,
   cóng dì ??? ??? tiān qǐ dào dì ??? ??? tiān
   From day 13 to day 18.

      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      第 (dì) (prefix indicating ordinal number e.g. first number two
      天 (tiān) day/sky/heaven
      起 (qǐ) to rise/to raise/to get up/to set out/to start/to appear/to
      到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      第 (dì) (prefix indicating ordinal number e.g. first number two
      天 (tiān) day/sky/heaven

   降价25%;
   jiàng jià ??? ??? ???
   25% price reduction.

      降价 (jiàng jià) to cut the price/to drive down the price/to get cheaper
         降 (jiàng) to drop/to fall/to come down/to descend/to surrender/to
         价 (jià) price/value/(chemistry) valence/great/good/middleman
      % --not found--

   从第19天至24天,
   cóng dì ??? ??? tiān zhì ??? ??? tiān
   From day 19 to day 24.

      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      第 (dì) (prefix indicating ordinal number e.g. first number two
      天 (tiān) day/sky/heaven
      至 (zhì) to arrive/most/to/until
      天 (tiān) day/sky/heaven

   降价50%;
   jiàng jià ??? ??? ???
   50% price reduction.

      降价 (jiàng jià) to cut the price/to drive down the price/to get cheaper
         降 (jiàng) to drop/to fall/to come down/to descend/to surrender/to
         价 (jià) price/value/(chemistry) valence/great/good/middleman
      % --not found--

   从第25天至30天,
   cóng dì ??? ??? tiān zhì ??? ??? tiān
   From day 25 to day 30.

      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      第 (dì) (prefix indicating ordinal number e.g. first number two
      天 (tiān) day/sky/heaven
      至 (zhì) to arrive/most/to/until
      天 (tiān) day/sky/heaven

   降价75%;
   jiàng jià ??? ??? ???
   75% price reduction.

      降价 (jiàng jià) to cut the price/to drive down the price/to get cheaper
         降 (jiàng) to drop/to fall/to come down/to descend/to surrender/to
         价 (jià) price/value/(chemistry) valence/great/good/middleman
      % --not found--

   从第31天至36天,
   cóng dì ??? ??? tiān zhì ??? ??? tiān
   From day 31 to day 36.

      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      第 (dì) (prefix indicating ordinal number e.g. first number two
      天 (tiān) day/sky/heaven
      至 (zhì) to arrive/most/to/until
      天 (tiān) day/sky/heaven

   如果仍然没人要,
   rú guǒ réng rán méi rén yāo
   If no one still wants it.

      如果 (rú guǒ) if/in case/in the event that
         如 (rú) as/as if/such as
         果 (guǒ) fruit/result/resolute/indeed/if really
      仍然 (réng rán) still/yet
         仍 (réng) still/yet/to remain
         然 (rán) correct/right/so/thus/like this/-ly
      没 (méi) (negative prefix for verbs)/have not/not/drowned/to end/to
      人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      要 (yāo) to demand/to request/to coerce/important/vital/to want/to

   就把商品全部送给慈善机构。
   jiù bǎ shāng pǐn quán bù sòng gěi cí shàn jī gòu
   Just give all the merchandise to charity.

      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      把 (bǎ) to hold/to contain/to grasp/to take hold of/handle/particle
      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character
      全部 (quán bù) whole/entire/complete
         全 (quán) all/whole/entire/every/complete
         部 (bù) ministry/department/section/part/division/troops/board
      送给 (sòng gěi) to send/to give as a present
         送 (sòng) to deliver/to carry/to give (as a present)/to present
         给 (gěi) to/for/for the benefit of/to give/to allow/to do sth (for
      慈善机构 (cí shàn jī gòu) charity
         慈 (cí) compassionate/gentle/merciful/kind/humane
         善 (shàn) good (virtuous)/benevolent/well-disposed/good at sth/to
         机 (jī) machine/engine/opportunity/intention/aircraft/pivot/crucial
         构 (gòu) to construct/to form/to make up/to compose/literary


法林商店很快成了人们议论的热门话题,几乎知道商店广告的人都想去看一看,其中的大部分人预言:法林这个笨蛋非倾家荡产不可。
Almost everyone who knew about the store's advertisement wanted to see it, and most of them predicted that this fool would lose his fortune.

   法林商店很快成了人们议论的热门话题,
   fǎ lín shāng diàn hěn kuài chéng le rén mén yì lún de rè mén huà tí
   The Fallin store quickly became a hot topic of discussion.

      法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]
      林 (lín) woods/forest/CL:片[pian4]/circle(s) (i.e. specific group of
      商店 (shāng diàn) store/shop/CL:家[jia1]個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         店 (diàn) inn/shop/store/CL:家[jia1]
      很 (hěn) (adverb of degree)/quite/very/awfully
      快 (kuài) rapid/quick/speed/rate/soon/almost/to make haste/clever
      成了 (chéng le) to be done/to be ready/that's enough!/that will do!
         成 (chéng) to succeed/to finish/to complete/to accomplish/to become/to
         了 (le) (modal particle intensifying preceding clause)/(completed
      人们 (rén mén) people
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
         们 (mén) plural marker for pronouns and nouns referring to
      议论 (yì lún) to comment/to talk about/to discuss/discussion/CL:個|个[ge4]
         议 (yì) to comment on/to discuss/to suggest
         论 (lún) abbr. for 論語|论语[Lun2 yu3] The Analects (of Confucius)
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      热门 (rè mén) popular/hot/in vogue
         热 (rè) to warm up/to heat up/hot (of weather)/heat/fervent
         门 (mén) gate/door/CL:扇[shan4]/gateway/doorway/CL:個|个[ge4]/opening
      话题 (huà tí) subject (of a talk or conversation)/topic
         话 (huà) dialect/language/spoken words/speech/talk/words
         题 (tí) topic/problem for discussion/exam question/subject/to

   几乎知道商店广告的人都想去看一看,
   jī hū zhī dào shāng diàn guǎng gào de rén dōu xiǎng qù kān yī kān
   Almost everyone who knows about the store's advertisement wants to take a look at it.

      几乎 (jī hū) almost/nearly/practically
         几 (jī) small table
         乎 (hū) (classical particle similar to 於|于[yu2]) in/at/from/because
      知道 (zhī dào) to know/to become aware of/also pr. [zhi1 dao5]
         知 (zhī) to know/to be aware
         道 (dào) road/path/CL:條|条[tiao2]股[gu3]/principle/truth/morality
      商店 (shāng diàn) store/shop/CL:家[jia1]個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         店 (diàn) inn/shop/store/CL:家[jia1]
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      都 (dōu) all/both/entirely/(used for emphasis) even/already/(not) at
      想 (xiǎng) to think/to believe/to suppose/to wish/to want/to miss
      去 (qù) to go/to go to (a place)/(of a time etc) last/just passed
      看一看 (kān yī kān) to have a look
         看 (kān) to look after/to take care of/to watch/to guard/to see/to
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         看 (kān) to look after/to take care of/to watch/to guard/to see/to

   其中的大部分人预言:
   qí zhōng de dà bù fēn rén yù yán
   Most of them predicted that

      其中 (qí zhōng) among/in/included among these
         其 (qí) his/her/its/their/that/such/it (refers to sth preceding it)
         中 (zhōng) within/among/in/middle/center/while (doing sth)/during
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      大部分 (dà bù fēn) in large part/the greater part/the majority
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
         部 (bù) ministry/department/section/part/division/troops/board
         分 (fēn) to divide/to separate/to distribute/to allocate/to
      人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      预言 (yù yán) to predict/prophecy
         预 (yù) to advance/in advance/beforehand/to prepare
         言 (yán) words/speech/to say/to talk

   法林这个笨蛋非倾家荡产不可。
   fǎ lín zhè gě bèn dàn fēi qīng jiā dàng chǎn bù kě
   Farin the fool had to dump his family.

      法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]
      林 (lín) woods/forest/CL:片[pian4]/circle(s) (i.e. specific group of
      这个 (zhè gě) this/this one
         这 (zhè) this/these/(commonly pr. [zhei4] before a classifier esp.
         个 (gě) individual/this/that/size/classifier for people or objects
      笨蛋 (bèn dàn) fool/idiot
         笨 (bèn) stupid/foolish/silly/slow-witted/clumsy
         蛋 (dàn) egg/CL:個|个[ge4]打[da2]/oval-shaped thing
      非 (fēi) abbr. for 非洲[Fei1 zhou1] Africa/to not be/not/wrong
      倾家荡产 (qīng jiā dàng chǎn) to lose a family fortune (idiom)
         倾 (qīng) to overturn/to collapse/to lean/to tend/to incline/to pour
         家 (jiā) home/family/(polite) my (sister uncle etc)/classifier for
         荡 (dàng) to wash/to squander/to sweep away/to move/to shake
         产 (chǎn) to give birth/to reproduce/to produce/product/resource
      不可 (bù kě) cannot/should not/must not
         不 (bù) (negative prefix)/not/no
         可 (kě) can/may/able to/to approve/to permit/to suit/(particle used


因为,如果顾客等到商品价格降到最低时才去购买,商店就非吃大亏不可。
Because, if customers wait until the price of goods to the lowest to buy, the store will have to eat a big loss.

   因为,
   yīn wéi
   Because.

      因为 (yīn wéi) because/owing to/on account of
         因 (yīn) cause/reason/because
         为 (wéi) as (in the capacity of)/to take sth as/to act as/to serve

   如果顾客等到商品价格降到最低时才去购买,
   rú guǒ gù kè děng dào shāng pǐn jià gé jiàng dào zuì dī shí cái qù gòu mǎi
   If a customer waits until the price of an item drops to the lowest possible level before making a purchase.

      如果 (rú guǒ) if/in case/in the event that
         如 (rú) as/as if/such as
         果 (guǒ) fruit/result/resolute/indeed/if really
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      等到 (děng dào) to wait until/by the time when (sth is ready etc)
         等 (děng) class/rank/grade/equal to/same as/to wait for/to await/et
         到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character
      价格 (jià gé) price/CL:個|个[ge4]
         价 (jià) price/value/(chemistry) valence/great/good/middleman
         格 (gé) square/frame/rule/(legal) case/style/character/standard
      降 (jiàng) to drop/to fall/to come down/to descend/to surrender/to
      到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      最 (zuì) most/the most/-est (superlative suffix)
      低 (dī) low/beneath/to lower (one's head)/to let droop/to hang down
      时 (shí) o'clock/time/when/hour/season/period
      才 (cái) ability/talent/sb of a certain type/a capable individual
      去 (qù) to go/to go to (a place)/(of a time etc) last/just passed
      购买 (gòu mǎi) to purchase/to buy
         购 (gòu) to buy/to purchase
         买 (mǎi) to buy/to purchase

   商店就非吃大亏不可。
   shāng diàn jiù fēi chī dà kuī bù kě
   The store will have to eat a big loss.

      商店 (shāng diàn) store/shop/CL:家[jia1]個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         店 (diàn) inn/shop/store/CL:家[jia1]
      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      非 (fēi) abbr. for 非洲[Fei1 zhou1] Africa/to not be/not/wrong
      吃大亏 (chī dà kuī) to cost one dearly/to end disastrously/to pay bitterly
         吃 (chī) to eat/to consume/to eat at (a cafeteria etc)/to eradicate
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
         亏 (kuī) deficiency/deficit/luckily/it's lucky that.../(often
      不可 (bù kě) cannot/should not/must not
         不 (bù) (negative prefix)/not/no
         可 (kě) can/may/able to/to approve/to permit/to suit/(particle used


然而事实完全出乎众人的意料之外,法林商店的商品从降价后就十分畅销,很快就将积压多年的商品销售一空。
However, the fact was completely unexpected, and the merchandise in the Farin store was a big seller since the price reduction, and soon sold out of the backlog for years.

   然而事实完全出乎众人的意料之外,
   rán ér shì shí wán quán chū hū zhòng rén de yì liào zhī wài
   However, the truth is completely unexpected.

      然而 (rán ér) however/yet/but
         然 (rán) correct/right/so/thus/like this/-ly
         而 (ér) and/as well as/and so/but (not)/yet (not)/(indicates causal
      事实 (shì shí) fact/CL:個|个[ge4]
         事 (shì) matter/thing/item/work/affair
         实 (shí) real/true/honest/really/solid/fruit/seed/definitely
      完全 (wán quán) complete/whole/totally/entirely
         完 (wán) to finish/to be over/whole/complete/entire
         全 (quán) all/whole/entire/every/complete
      出乎 (chū hū) due to/to stem from/to go beyond (also fig. beyond reason
         出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
         乎 (hū) (classical particle similar to 於|于[yu2]) in/at/from/because
      众人 (zhòng rén) everyone
         众 (zhòng) abbr. for 眾議院|众议院[Zhong4 yi4 yuan4] House of
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      意料之外 (yì liào zhī wài) contrary to expectation/unexpected
         意 (yì) Italy/Italian/abbr. for 意大利[Yi4 da4 li4]/idea/meaning
         料 (liào) material/stuff/grain/feed/to expect/to anticipate/to guess
         之 (zhī) (possessive particle literary equivalent of 的[de5])/him/her
         外 (wài) outside/in addition/foreign/external

   法林商店的商品从降价后就十分畅销,
   fǎ lín shāng diàn de shāng pǐn cóng jiàng jià hòu jiù shí fēn chàng xiāo
   The products in the Farlin store have been selling very well since the price was reduced.

      法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]
      林 (lín) woods/forest/CL:片[pian4]/circle(s) (i.e. specific group of
      商店 (shāng diàn) store/shop/CL:家[jia1]個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         店 (diàn) inn/shop/store/CL:家[jia1]
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character
      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      降价 (jiàng jià) to cut the price/to drive down the price/to get cheaper
         降 (jiàng) to drop/to fall/to come down/to descend/to surrender/to
         价 (jià) price/value/(chemistry) valence/great/good/middleman
      后 (hòu) empress/queen
      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      十分 (shí fēn) very/completely/utterly/extremely/absolutely/hundred
         十 (shí) ten/10
         分 (fēn) to divide/to separate/to distribute/to allocate/to
      畅销 (chàng xiāo) to sell well/best seller/chart-topping
         畅 (chàng) free/unimpeded/smooth/at ease/free from worry/fluent
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to

   很快就将积压多年的商品销售一空。
   hěn kuài jiù jiāng jī yā duō nián de shāng pǐn xiāo shòu yī kōng
   Soon the backlog of merchandise that had been in stock for years was sold out.

      很 (hěn) (adverb of degree)/quite/very/awfully
      快 (kuài) rapid/quick/speed/rate/soon/almost/to make haste/clever
      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      将 (jiāng) will/shall/to use/to take/to checkmate/just a short while
      积压 (jī yā) to pile up/to accumulate without being dealt with
         积 (jī) to amass/to accumulate/to store/measured quantity (such as
         压 (yā) to press/to push down/to keep under (control)/pressure/see
      多 (duō) many/much/often/a lot of/numerous/more/in excess/how (to
      年 (nián) year/CL:個|个[ge4]
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character
      销售 (xiāo shòu) to sell/to market/sales (representative agreement etc)
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to
         售 (shòu) to sell/to make or carry out (a plan or intrigue etc)
      一空 (yī kōng) leaving none left/(sold etc) out
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         空 (kōng) empty/air/sky/in vain/to empty/vacant/unoccupied/space


人心可以经营。
People's hearts can be managed.

   人心可以经营。
   rén xīn kě yǐ jīng yíng
   People's hearts can be managed.

      人心 (rén xīn) popular feeling/the will of the people
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
      可以 (kě yǐ) can/may/possible/able to/not bad/pretty good
         可 (kě) can/may/able to/to approve/to permit/to suit/(particle used
         以 (yǐ) abbr. for Israel 以色列[Yi3 se4 lie4]/to use/by means of
      经营 (jīng yíng) to engage in (business etc)/to run/to operate
         经 (jīng) classics/sacred book/scripture/to pass through/to undergo
         营 (yíng) camp/barracks/battalion/to build/to operate/to manage/to


法林的高明之处,就在于准确地调动和满足了顾客争先恐后购买的渴望心理:今天我不买,明天就会被他人买走,还是先买下为好。
The brilliance of Falin lies in accurately mobilizing and satisfying the eagerness of customers to buy first: if I don't buy today, someone else will buy tomorrow, so it's better to buy first.

   法林的高明之处,
   fǎ lín de gāo míng zhī chǔ
   The brilliance of Falin.

      法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]
      林 (lín) woods/forest/CL:片[pian4]/circle(s) (i.e. specific group of
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      高明 (gāo míng) Gaoming district of Foshan city 佛山市[Fo2 shan1 shi4]
         高 (gāo) high/tall/above average/loud/your (honorific)
         明 (míng) bright/opposite: dark 暗[an4]/(of meaning) clear/to
      之 (zhī) (possessive particle literary equivalent of 的[de5])/him/her
      处 (chǔ) to reside/to live/to dwell/to be in/to be situated at/to

   就在于准确地调动和满足了顾客争先恐后购买的渴望心理:
   jiù zài yú zhǔn què de diào dòng hé mǎn zú le gù kè zhēng xiān kǒng hòu gòu mǎi de kě wàng xīn lǐ
   It lies in the accurate mobilization and satisfaction of the customer's eagerness to be the first to buy.

      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      在于 (zài yú) to be in/to lie in/to consist in/to depend on/to rest with
         在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
         于 (yú) in/at/to/from/by/than/out of
      准确 (zhǔn què) accurate/exact/precise
         准 (zhǔn) to allow/to grant/in accordance with/in the light of
         确 (què) authenticated/solid/firm/real/true
      地调 (de diào) geological survey abbr. for 地質調查|地质调查[di4 zhi4 diao4 cha2]
         地 (de) -ly/structural particle: used before a verb or adjective
         调 (diào) to transfer/to move (troops or cadres)/to investigate/to
      动 (dòng) (of sth) to move/to set in movement/to displace/to touch/to
      和 (hé) and/together with/with/sum/union/peace/harmony/Taiwan pr.
      满足 (mǎn zú) to satisfy/to meet (the needs of)/satisfied/content
         满 (mǎn) Manchu ethnic group/to fill/full/filled/packed/fully
         足 (zú) excessive/foot/to be sufficient/ample
      了 (le) (modal particle intensifying preceding clause)/(completed
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      争先恐后 (zhēng xiān kǒng hòu) striving to be first and fearing to be last (idiom);
         争 (zhēng) to strive for/to vie for/to argue or debate/deficient or
         先 (xiān) early/prior/former/in advance/first
         恐 (kǒng) afraid/frightened/to fear
         后 (hòu) empress/queen
      购买 (gòu mǎi) to purchase/to buy
         购 (gòu) to buy/to purchase
         买 (mǎi) to buy/to purchase
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      渴望 (kě wàng) to thirst for/to long for
         渴 (kě) thirsty
         望 (wàng) full moon/to hope/to expect/to visit/to gaze (into the
      心理 (xīn lǐ) mental/psychological
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
         理 (lǐ) texture/grain (of wood)/inner essence/intrinsic order

   今天我不买,
   jīn tiān wǒ bù mǎi
   I'm not buying today.

      今天 (jīn tiān) today/at the present/now
         今 (jīn) today/modern/present/current/this/now
         天 (tiān) day/sky/heaven
      我 (wǒ) I/me/my
      不 (bù) (negative prefix)/not/no
      买 (mǎi) to buy/to purchase

   明天就会被他人买走,
   míng tiān jiù huì bèi tā rén mǎi zǒu
   Tomorrow it will be bought by someone else.

      明天 (míng tiān) tomorrow
         明 (míng) bright/opposite: dark 暗[an4]/(of meaning) clear/to
         天 (tiān) day/sky/heaven
      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      会 (huì) can/to be possible/to be able to/will/to be likely to/to be
      被 (bèi) quilt/by/(indicates passive-voice clauses)/(literary) to
      他人 (tā rén) another/sb else/other people
         他 (tā) he or him/(used for either sex when the sex is unknown or
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      买 (mǎi) to buy/to purchase
      走 (zǒu) to walk/to go/to run/to move (of vehicle)/to visit/to leave

   还是先买下为好。
   hái shì xiān mǎi xià wéi hǎo
   It's better to buy it first.

      还是 (hái shì) or/still/nevertheless/had better
         还 (hái) still/still in progress/still more/yet/even more/in
         是 (shì) is/are/am/yes/to be
      先 (xiān) early/prior/former/in advance/first
      买 (mǎi) to buy/to purchase
      下 (xià) down/downwards/below/lower/later/next (week etc)/second (of
      为 (wéi) as (in the capacity of)/to take sth as/to act as/to serve
      好 (hǎo) good/well/proper/good to/easy to/very/so/(suffix indicating


(蒋光宇)大道理:得人心者得市场。
(Jiang Guangyu) The big theory: the one who wins the hearts of the people wins the market.

   蒋光宇)
   jiǎng guāng yǔ
   (Jiang Guangyu)

      蒋光宇 --not found--
      光 (guāng) light/ray/CL:道[dao4]/bright/only/merely/to use up
      宇 (yǔ) room/universe

   大道理:
   dà dào lǐ
   Big truth.

      大道理 (dà dào lǐ) major principle/general truth/sermon (reproof)/bombastic
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
         道 (dào) road/path/CL:條|条[tiao2]股[gu3]/principle/truth/morality
         理 (lǐ) texture/grain (of wood)/inner essence/intrinsic order

   得人心者得市场。
   dé rén xīn zhě dé shì cháng
   Those who win hearts and minds will win the market.

      得 (dé) to obtain/to get/to gain/to catch (a disease)/proper
      人心 (rén xīn) popular feeling/the will of the people
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
      者 (zhě) (after a verb or adjective) one who (is) .../(after a noun)
      得 (dé) to obtain/to get/to gain/to catch (a disease)/proper
      市场 (shì cháng) marketplace/market (also in abstract)
         市 (shì) market/city/CL:個|个[ge4]
         场 (cháng) threshing floor/classifier for events and happenings: spell


谁能调动和满足顾客购买商品的内心渴望,谁就能受到顾客的欢迎,谁就能使商品畅销。
Whoever can mobilize and satisfy the inner desire of customers to buy products will be welcomed by customers and will make the products sell well.

   谁能调动和满足顾客购买商品的内心渴望,
   shéi néng diào dòng hé mǎn zú gù kè gòu mǎi shāng pǐn de nèi xīn kě wàng
   Who can mobilize and satisfy the inner desire of customers to buy goods.

      谁 (shéi) who/also pr. [shui2]
      能 (néng) can/to be able to/might possibly/ability/(physics) energy
      调动 (diào dòng) to transfer/to maneuver (troops etc)/movement of personnel
         调 (diào) to transfer/to move (troops or cadres)/to investigate/to
         动 (dòng) (of sth) to move/to set in movement/to displace/to touch/to
      和 (hé) and/together with/with/sum/union/peace/harmony/Taiwan pr.
      满足 (mǎn zú) to satisfy/to meet (the needs of)/satisfied/content
         满 (mǎn) Manchu ethnic group/to fill/full/filled/packed/fully
         足 (zú) excessive/foot/to be sufficient/ample
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      购买 (gòu mǎi) to purchase/to buy
         购 (gòu) to buy/to purchase
         买 (mǎi) to buy/to purchase
      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      内心 (nèi xīn) heart/innermost being/(math.) incenter
         内 (nèi) inside/inner/internal/within/interior
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
      渴望 (kě wàng) to thirst for/to long for
         渴 (kě) thirsty
         望 (wàng) full moon/to hope/to expect/to visit/to gaze (into the

   谁就能受到顾客的欢迎,
   shéi jiù néng shòu dào gù kè de huān yíng
   who will be welcomed by customers.

      谁 (shéi) who/also pr. [shui2]
      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      能 (néng) can/to be able to/might possibly/ability/(physics) energy
      受到 (shòu dào) to receive (praise an education punishment etc)/to be ...ed
         受 (shòu) to receive/to accept/to suffer/subjected to/to bear/to
         到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      欢迎 (huān yíng) to welcome/welcome
         欢 (huān) joyous/happy/pleased
         迎 (yíng) to welcome/to meet/to face/to forge ahead (esp. in the face

   谁就能使商品畅销。
   shéi jiù néng shǐ shāng pǐn chàng xiāo
   Whoever can make the goods sell.

      谁 (shéi) who/also pr. [shui2]
      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      能 (néng) can/to be able to/might possibly/ability/(physics) energy
      使 (shǐ) to make/to cause/to enable/to use/to employ/to send/to
      商品 (shāng pǐn) commodity/goods/merchandise/CL:個|个[ge4]
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         品 (pǐn) article/commodity/product/goods/kind/grade/rank/character
      畅销 (chàng xiāo) to sell well/best seller/chart-topping
         畅 (chàng) free/unimpeded/smooth/at ease/free from worry/fluent
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to


小故事大道理全集。
The full collection of small stories and big ideas.

   小故事大道理全集。
   xiǎo gù shì dà dào lǐ quán jí
   The full collection of small stories and big ideas.

      小 (xiǎo) small/tiny/few/young
      故事 (gù shì) old practice/CL:個|个[ge4]/narrative/story/tale
         故 (gù) happening/instance/reason/cause/intentional/former/old
         事 (shì) matter/thing/item/work/affair
      大道理 (dà dào lǐ) major principle/general truth/sermon (reproof)/bombastic
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
         道 (dào) road/path/CL:條|条[tiao2]股[gu3]/principle/truth/morality
         理 (lǐ) texture/grain (of wood)/inner essence/intrinsic order
      全集 (quán jí) omnibus/complete works (of a writer or artist)
         全 (quán) all/whole/entire/every/complete
         集 (jí) to gather/to collect/collected works/classifier for