妙用广告 。有一次,一位先生对一个商人说:上个星期,我的伞在伦敦一所教堂里不知被什么人拿走了。因为伞是朋友作为礼物送给我的,所以,我花钱登报寻找,可还是没有找回来。您的广告是怎样写的?商人问。广告在这儿。那位先生一边说着,一边从口袋里掏出一张从报上剪下来的纸片。商人接过来念到:上星期日傍晚于教堂遗失黑色绸伞一把,如有仁人君子拾得,烦请送至布罗德街十号,当以十先令酬谢。我说先生,商人说,我倒是常常登广告,那是挺划得来的啊。不过,广告的写法可大有学问。要找您那把伞,咱们再登个广告试试。说着,商人从口袋里摸出一张纸,在上面这样写到:上星期日傍晚,有人曾见某君从市教堂取走雨伞一把,取伞者如不愿招惹麻烦,还是将伞速送回布罗德街十号为妙。此君为谁,尽人皆知。这条广告见报了。次日一早,失主打开房门便大吃一惊。原来门前早已横七竖八地堆了十二把伞。失主自己的那把黑色绸伞也夹在里头。好几把伞上还带着字条,说是没留心拿错了,恳请失主切勿将此事声张出去等等。真是广告一登,死物逢生。找丢失的东西是如此,企业经营更是如此。用做广告招徕顾客,是现代社会的生意经。一家烟草公司派推销员赴美国推销香烟。到美国后,正逢戒烟月,根本不让登推销香烟的广告,而且又赶上是阴雨天气。如果在这里等一个月,住旅馆的费用太多不说,运来的香烟也会霉变受损。正当推销员急得团团转的时候,忽然看到房间里禁止吸烟的标语。于是,他灵机一动,想出了一个逆中求顺的促销高招。他跑到当地一家有影响的报纸登了这样一则广告:禁止吸烟,就连龙山牌香烟也不例外。连登了三天,结果引起当地市民的极大兴趣。吸烟者心想:连龙山牌也要禁止,究竟是怎么回事?非要试试龙山牌香烟有什么不同之处不可。于是,推销员带来的香烟很快被抢购一空。深圳一家公司的童车打入英国市场后,由于其中一辆童车钢圈受压变形,致使一名爱尔兰女孩摔伤住进医院。在公司企划顾问的策划下,总经理立即亲自飞往伦敦,在主要媒体刊发广告,声明对所有售出的单车的质量安全负责,并对存货进行质量安全检验。当地媒体又对此事给予了充分的关注和报道。结果,该公司在海外的信誉大增,次年英国代理商的订货增加了8。5万辆。(蒋光宇)大道理:企业经营如果忽视广告,或用不好广告,就好像在夜幕中向姑娘暗送秋波,尽管自己知道做了什么,但对方并不知道。写广告的伟大艺术,就在于能找到一种能引起看广告人注意的适当方法,令人过目难忘。小故事大道理全集

妙用广告 。
Great use of advertising .

   妙用广告
   miào yòng guǎng gào
   Wonderful use of advertising

      妙 (miào) clever/wonderful
      用 (yòng) to use/to employ/to have to/to eat or drink/expense or
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a


有一次,一位先生对一个商人说:上个星期,我的伞在伦敦一所教堂里不知被什么人拿走了。
Once a gentleman said to a merchant: Last week, my umbrella was taken away by someone in a church in London.

   有一次,
   yǒu yī cì
   At one point, the

      有一次 (yǒu yī cì) once/once upon a time
         有 (yǒu) to have/there is/there are/to exist/to be
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         次 (cì) next in sequence/second/the second (day time etc)/secondary

   一位先生对一个商人说:
   yī wèi xiān shēng duì yī gě shāng rén shuì
   A gentleman said to a businessman.

      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      位 (wèi) position/location/place/seat/classifier for people
      先生 (xiān shēng) Mister (Mr.)/teacher/husband/doctor (dialect)/CL:位[wei4]
         先 (xiān) early/prior/former/in advance/first
         生 (shēng) to be born/to give birth/life/to grow/raw/uncooked/student
      对 (duì) right/correct/couple/pair/towards/at/for/to face/opposite
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      个 (gě) individual/this/that/size/classifier for people or objects
      商人 (shāng rén) merchant/businessman
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      说 (shuì) to persuade/to speak/to say/to explain/to scold/to tell off

   上个星期,
   shǎng gě xīng jī
   Last week.

      上个星期 (shǎng gě xīng jī) last week
         上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
         个 (gě) individual/this/that/size/classifier for people or objects
         星 (xīng) star/heavenly body/satellite/small amount
         期 (jī) a period of time/phase/stage/classifier for issues of a

   我的伞在伦敦一所教堂里不知被什么人拿走了。
   wǒ de sǎn zài lún dūn yī suǒ jiāo táng lǐ bù zhī bèi shén me rén ná zǒu le
   My umbrella was taken by someone in a church in London.

      我 (wǒ) I/me/my
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      伞 (sǎn) umbrella/parasol/CL:把[ba3]
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      伦敦 (lún dūn) London capital of United Kingdom
         伦 (lún) human relationship/order/coherence
         敦 (dūn) kindhearted/place name
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      所 (suǒ) actually/place/classifier for houses small buildings
      教堂 (jiāo táng) church/chapel/CL:間|间[jian1]
         教 (jiāo) to teach/religion/teaching/to make/to cause/to tell
         堂 (táng) (main) hall/large room for a specific purpose/CL:間|间[jian1]
      里 (lǐ) li ancient measure of length approx. 500 m/neighborhood
      不知 (bù zhī) not to know/unaware/unknowingly/fig. not to admit (defeat
         不 (bù) (negative prefix)/not/no
         知 (zhī) to know/to be aware
      被 (bèi) quilt/by/(indicates passive-voice clauses)/(literary) to
      什么人 (shén me rén) who?/what (kind of) person?
         什 (shén) what/ten (used in fractions writing checks etc)/assorted
         么 (me) exclamatory final particle/interrogative final particle
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      拿走 (ná zǒu) to take away
         拿 (ná) to hold/to seize/to catch/to apprehend/to take/(used in the
         走 (zǒu) to walk/to go/to run/to move (of vehicle)/to visit/to leave
      了 (le) (modal particle intensifying preceding clause)/(completed


因为伞是朋友作为礼物送给我的,所以,我花钱登报寻找,可还是没有找回来。
Since the umbrella was given to me as a gift by a friend, I paid for a newspaper search, but I still didn't get it back.

   因为伞是朋友作为礼物送给我的,
   yīn wéi sǎn shì péng yǒu zuō wéi lǐ wù sòng gěi wǒ de
   Because the umbrella was given to me as a gift by a friend.

      因为 (yīn wéi) because/owing to/on account of
         因 (yīn) cause/reason/because
         为 (wéi) as (in the capacity of)/to take sth as/to act as/to serve
      伞 (sǎn) umbrella/parasol/CL:把[ba3]
      是 (shì) is/are/am/yes/to be
      朋友 (péng yǒu) friend/CL:個|个[ge4]位[wei4]
         朋 (péng) friend
         友 (yǒu) friend
      作为 (zuō wéi) one's conduct/deed/activity/accomplishment/achievement/to
         作 (zuō) worker/workshop/(slang) troublesome/high-maintenance
         为 (wéi) as (in the capacity of)/to take sth as/to act as/to serve
      礼物 (lǐ wù) gift/present/CL:件[jian4]個|个[ge4]份[fen4]
         礼 (lǐ) gift/rite/ceremony/CL:份[fen4]/propriety/etiquette/courtesy
         物 (wù) thing/object/matter/abbr. for physics 物理
      送给 (sòng gěi) to send/to give as a present
         送 (sòng) to deliver/to carry/to give (as a present)/to present
         给 (gěi) to/for/for the benefit of/to give/to allow/to do sth (for
      我 (wǒ) I/me/my
      的 (de) of/~'s (possessive particle)/(used after an attribute)

   所以,
   suǒ yǐ
   So.

      所以 (suǒ yǐ) therefore/as a result/so/the reason why
         所 (suǒ) actually/place/classifier for houses small buildings
         以 (yǐ) abbr. for Israel 以色列[Yi3 se4 lie4]/to use/by means of

   我花钱登报寻找,
   wǒ huā qián dēng bào xún zhǎo
   I paid for a newspaper search.

      我 (wǒ) I/me/my
      花钱 (huā qián) to spend money
         花 (huā) flower/blossom/CL:朵[duo3]支[zhi1]束[shu4]把[ba3]盆[pen2]簇[cu4]
         钱 (qián) coin/money/CL:筆|笔[bi3]/unit of weight one tenth of a tael
      登报 (dēng bào) to publish in the newspapers
         登 (dēng) to scale (a height)/to ascend/to mount/to publish or record
         报 (bào) to announce/to inform/report/newspaper/recompense/revenge
      寻找 (xún zhǎo) to seek/to look for
         寻 (xún) to search/to look for/to seek
         找 (zhǎo) to try to find/to look for/to call on sb/to find/to seek/to

   可还是没有找回来。
   kě hái shì méi yǒu zhǎo huí lái
   But still no retrieval.

      可 (kě) can/may/able to/to approve/to permit/to suit/(particle used
      还是 (hái shì) or/still/nevertheless/had better
         还 (hái) still/still in progress/still more/yet/even more/in
         是 (shì) is/are/am/yes/to be
      没有 (méi yǒu) haven't/hasn't/doesn't exist/to not have/to not be
         没 (méi) (negative prefix for verbs)/have not/not/drowned/to end/to
         有 (yǒu) to have/there is/there are/to exist/to be
      找回 (zhǎo huí) to retrieve
         找 (zhǎo) to try to find/to look for/to call on sb/to find/to seek/to
         回 (huí) to circle/to go back/to turn around/to answer/to return/to
      来 (lái) to come/to arrive/to come round/ever since/next


您的广告是怎样写的?商人问。
How do you write your ads? The businessman asks.

   您的广告是怎样写的?
   nín de guǎng gào shì zěn yàng xiě de
   How do you write your ads?

      您 (nín) you (courteous as opposed to informal 你[ni3])
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      是 (shì) is/are/am/yes/to be
      怎样 (zěn yàng) how/what kind
         怎 (zěn) how
         样 (yàng) manner/pattern/way/appearance/shape/classifier: kind type
      写 (xiě) to write
      的 (de) of/~'s (possessive particle)/(used after an attribute)

   商人问。
   shāng rén wèn
   The merchant asked.

      商人 (shāng rén) merchant/businessman
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      问 (wèn) to ask


广告在这儿。
The ad is here.

   广告在这儿。
   guǎng gào zài zhè ér
   The ad is here.

      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      这儿 (zhè ér) here
         这 (zhè) this/these/(commonly pr. [zhei4] before a classifier esp.
         儿 (ér) child/son/non-syllabic diminutive suffix/retroflex final


那位先生一边说着,一边从口袋里掏出一张从报上剪下来的纸片。
As the gentleman spoke, he pulled a piece of paper cut out of a newspaper from his pocket.

   那位先生一边说着,
   nā wèi xiān shēng yī biān shuì zhāo
   The gentleman said, while

      那 (nā) that/those/then (in that case)/commonly pr. [nei4] before a
      位 (wèi) position/location/place/seat/classifier for people
      先生 (xiān shēng) Mister (Mr.)/teacher/husband/doctor (dialect)/CL:位[wei4]
         先 (xiān) early/prior/former/in advance/first
         生 (shēng) to be born/to give birth/life/to grow/raw/uncooked/student
      一边 (yī biān) one side/either side/on the one hand/on the other hand
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         边 (biān) side/edge/margin/border/boundary/CL:個|个[ge4]/simultaneously
      说 (shuì) to persuade/to speak/to say/to explain/to scold/to tell off
      着 (zhāo) (chess) move/trick/all right!/(dialect) to add/to touch/to

   一边从口袋里掏出一张从报上剪下来的纸片。
   yī biān cóng kǒu dài lǐ tāo chū yī zhāng cóng bào shǎng jiǎn xià lái de zhǐ piān
   While pulling a piece of paper cut out from a newspaper out of his pocket.

      一边 (yī biān) one side/either side/on the one hand/on the other hand
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         边 (biān) side/edge/margin/border/boundary/CL:個|个[ge4]/simultaneously
      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      口袋 (kǒu dài) pocket/bag/sack/CL:個|个[ge4]
         口 (kǒu) mouth/classifier for things with mouths (people domestic
         袋 (dài) pouch/bag/sack/pocket
      里 (lǐ) li ancient measure of length approx. 500 m/neighborhood
      掏出 (tāo chū) to fish out/to take out (from a pocket bag etc)
         掏 (tāo) to fish out (from pocket)/to scoop
         出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      张 (zhāng) to open up/to spread/sheet of paper/classifier for flat
      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      报上 (bào shǎng) in the newspaper
         报 (bào) to announce/to inform/report/newspaper/recompense/revenge
         上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
      剪 (jiǎn) scissors/shears/clippers/CL:把[ba3]/to cut with scissors/to
      下来 (xià lái) to come down/(after verb of motion indicates motion down
         下 (xià) down/downwards/below/lower/later/next (week etc)/second (of
         来 (lái) to come/to arrive/to come round/ever since/next
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      纸片 (zhǐ piān) a piece scrap or fragment of paper
         纸 (zhǐ) paper/CL:張|张[zhang1]沓[da2]/classifier for documents letter
         片 (piān) disk/sheet/thin piece/flake/a slice/film/TV play/to slice


商人接过来念到:上星期日傍晚于教堂遗失黑色绸伞一把,如有仁人君子拾得,烦请送至布罗德街十号,当以十先令酬谢。
The merchant took it and read: "A black silk umbrella was lost in the church last Sunday evening, if any kind man finds it, please send it to No. 10 Broad Street, and I will pay you ten shillings.

   商人接过来念到:
   shāng rén jiē guō lái niàn dào
   The merchant took it and read.

      商人 (shāng rén) merchant/businessman
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      接过 (jiē guō) to take (sth proffered)
         接 (jiē) to receive/to answer (the phone)/to meet or welcome sb/to
         过 (guō) to cross/to go over/to pass (time)/to celebrate (a holiday)
      来 (lái) to come/to arrive/to come round/ever since/next
      念 (niàn) to read/to study (a subject)/to attend (a school)/to read
      到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb

   上星期日傍晚于教堂遗失黑色绸伞一把,
   shǎng xīng jī rì bàng wǎn yú jiāo táng yí shī hēi sè chóu sǎn yī bǎ
   A black silk umbrella was lost in the church last Sunday evening.

      上星期 (shǎng xīng jī) last week/previous week
         上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
         星 (xīng) star/heavenly body/satellite/small amount
         期 (jī) a period of time/phase/stage/classifier for issues of a
      日 (rì) abbr. for 日本[Ri4 ben3] Japan/sun/day/date day of the month
      傍晚 (bàng wǎn) in the evening/when night falls/towards evening/at night
         傍 (bàng) near/approaching/to depend on/(slang) to have an intimate
         晚 (wǎn) evening/night/late
      于 (yú) in/at/to/from/by/than/out of
      教堂 (jiāo táng) church/chapel/CL:間|间[jian1]
         教 (jiāo) to teach/religion/teaching/to make/to cause/to tell
         堂 (táng) (main) hall/large room for a specific purpose/CL:間|间[jian1]
      遗失 (yí shī) to lose/lost
         遗 (yí) to lose/to leave behind/to omit/to bequeath/sth lost
         失 (shī) to lose/to miss/to fail
      黑色 (hēi sè) black
         黑 (hēi) abbr. for Heilongjiang province 黑龍江|黑龙江[Hei1 long2 jiang1]
         色 (sè) color/CL:種|种[zhong3]/look/appearance/sex/color/dice
      绸 (chóu) (light) silk/CL:匹[pi3]
      伞 (sǎn) umbrella/parasol/CL:把[ba3]
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      把 (bǎ) to hold/to contain/to grasp/to take hold of/handle/particle

   如有仁人君子拾得,
   rú yǒu rén rén jūn zǐ shè dé
   If a benevolent person picks it up

      如 (rú) as/as if/such as
      有 (yǒu) to have/there is/there are/to exist/to be
      仁人君子 (rén rén jūn zǐ) people of good will (idiom); charitable person
         仁 (rén) humane/kernel
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
         君 (jūn) monarch/lord/gentleman/ruler
         子 (zǐ) son/child/seed/egg/small thing/1st earthly branch: 11
      拾得 (shè dé) Shide Tang Buddhist poet who lived at the Guoqing Temple on
         拾 (shè) to ascend in light steps/to pick up/to collate or arrange
         得 (dé) to obtain/to get/to gain/to catch (a disease)/proper

   烦请送至布罗德街十号,
   fán qǐng sòng zhì bù luó dé jiē shí háo
   Please send them to 10 Broad Street.

      烦 (fán) to feel vexed/to bother/to trouble/superfluous and
      请 (qǐng) to ask/to invite/please (do sth)/to treat (to a meal etc)
      送 (sòng) to deliver/to carry/to give (as a present)/to present
      至 (zhì) to arrive/most/to/until
      布 (bù) cloth/to declare/to announce/to spread/to make known
      罗 (luó) gauze/to collect/to gather/to catch/to sift
      德 (dé) Germany/German/abbr. for 德國|德国[De2 guo2]/virtue/goodness
      街 (jiē) street/CL:條|条[tiao2]
      十 (shí) ten/10
      号 (háo) roar/cry/CL:個|个[ge4]/ordinal number/day of a month/mark

   当以十先令酬谢。
   dāng yǐ shí xiān líng chóu xiè
   I will give you ten shillings as a reward.

      当 (dāng) (onom.) dong/ding dong (bell)/to be/to act as/manage
      以 (yǐ) abbr. for Israel 以色列[Yi3 se4 lie4]/to use/by means of
      十 (shí) ten/10
      先令 (xiān líng) shilling (loanword)
         先 (xiān) early/prior/former/in advance/first
         令 (líng) see 令狐[Ling2 hu2]/see 脊令[ji2 ling2]/classifier for a ream
      酬谢 (chóu xiè) to thank with a gift
         酬 (chóu) to entertain/to repay/to return/to reward/to compensate/to
         谢 (xiè) to thank/to apologize/to wither (of flowers leaves etc)/to


我说先生,商人说,我倒是常常登广告,那是挺划得来的啊。
I said sir, the businessman said, I often advertise, that is quite a good deal ah.

   我说先生,
   wǒ shuì xiān shēng
   I said sir.

      我 (wǒ) I/me/my
      说 (shuì) to persuade/to speak/to say/to explain/to scold/to tell off
      先生 (xiān shēng) Mister (Mr.)/teacher/husband/doctor (dialect)/CL:位[wei4]
         先 (xiān) early/prior/former/in advance/first
         生 (shēng) to be born/to give birth/life/to grow/raw/uncooked/student

   商人说,
   shāng rén shuì
   Businessmen say that

      商人 (shāng rén) merchant/businessman
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      说 (shuì) to persuade/to speak/to say/to explain/to scold/to tell off

   我倒是常常登广告,
   wǒ dǎo shì cháng cháng dēng guǎng gào
   I do often advertise that

      我 (wǒ) I/me/my
      倒是 (dǎo shì) contrary to what one might expect/actually/contrariwise/why
         倒 (dǎo) to fall/to collapse/to lie horizontally/to overthrow/to
         是 (shì) is/are/am/yes/to be
      常常 (cháng cháng) frequently/often
         常 (cháng) always/ever/often/frequently/common/general/constant
         常 (cháng) always/ever/often/frequently/common/general/constant
      登广告 (dēng guǎng gào) to advertise
         登 (dēng) to scale (a height)/to ascend/to mount/to publish or record
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a

   那是挺划得来的啊。
   nā shì tǐng huá dé lái de ā
   That's a pretty good deal.

      那是 (nā shì) (coll.) of course/naturally/indeed
         那 (nā) that/those/then (in that case)/commonly pr. [nei4] before a
         是 (shì) is/are/am/yes/to be
      挺 (tǐng) straight/erect/to stick out (a part of the body)/to
      划得来 (huá dé lái) worth it/it pays to
         划 (huá) to row/to paddle/profitable/worth (the effort)/it pays (to
         得 (dé) to obtain/to get/to gain/to catch (a disease)/proper
         来 (lái) to come/to arrive/to come round/ever since/next
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      啊 (ā) interjection of surprise/Ah!/Oh!/interjection expressing


不过,广告的写法可大有学问。
However, there is a lot to learn about how to write an ad.

   不过,
   bù guō
   However.

      不过 (bù guō) only/merely/no more than/but/however/anyway (to get back to
         不 (bù) (negative prefix)/not/no
         过 (guō) to cross/to go over/to pass (time)/to celebrate (a holiday)

   广告的写法可大有学问。
   guǎng gào de xiě fǎ kě dà yǒu xué wèn
   There's a lot to learn about how to write an ad.

      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      写法 (xiě fǎ) style of writing (literary style)/way of writing a
         写 (xiě) to write
         法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]
      可 (kě) can/may/able to/to approve/to permit/to suit/(particle used
      大有 (dà yǒu) there is much/(literary) abundance
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
         有 (yǒu) to have/there is/there are/to exist/to be
      学问 (xué wèn) learning/knowledge/CL:個|个[ge4]
         学 (xué) to learn/to study/to imitate/science/-ology
         问 (wèn) to ask


要找您那把伞,咱们再登个广告试试。
To find your umbrella, let's try another ad.

   要找您那把伞,
   yāo zhǎo nín nā bǎ sǎn
   To find your umbrella.

      要 (yāo) to demand/to request/to coerce/important/vital/to want/to
      找 (zhǎo) to try to find/to look for/to call on sb/to find/to seek/to
      您 (nín) you (courteous as opposed to informal 你[ni3])
      那 (nā) that/those/then (in that case)/commonly pr. [nei4] before a
      把 (bǎ) to hold/to contain/to grasp/to take hold of/handle/particle
      伞 (sǎn) umbrella/parasol/CL:把[ba3]

   咱们再登个广告试试。
   zán mén zài dēng gě guǎng gào shì shì
   Let's try another ad.

      咱们 (zán mén) we or us (including both the speaker and the person(s)
         咱 (zán) see 咱[zan2]/I or me/we (including both the speaker and the
         们 (mén) plural marker for pronouns and nouns referring to
      再 (zài) again/once more/re-/second/another/then (after sth and not
      登 (dēng) to scale (a height)/to ascend/to mount/to publish or record
      个 (gě) individual/this/that/size/classifier for people or objects
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      试 (shì) to test/to try/experiment/examination/test
      试 (shì) to test/to try/experiment/examination/test


说着,商人从口袋里摸出一张纸,在上面这样写到:上星期日傍晚,有人曾见某君从市教堂取走雨伞一把,取伞者如不愿招惹麻烦,还是将伞速送回布罗德街十号为妙。
The merchant took out a piece of paper from his pocket and wrote on it: Last Sunday evening, a certain gentleman was seen taking an umbrella from the city church.

   说着,
   shuì zhāo
   said.

      说 (shuì) to persuade/to speak/to say/to explain/to scold/to tell off
      着 (zhāo) (chess) move/trick/all right!/(dialect) to add/to touch/to

   商人从口袋里摸出一张纸,
   shāng rén cóng kǒu dài lǐ mō chū yī zhāng zhǐ
   The merchant fished a piece of paper out of his pocket and

      商人 (shāng rén) merchant/businessman
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      口袋 (kǒu dài) pocket/bag/sack/CL:個|个[ge4]
         口 (kǒu) mouth/classifier for things with mouths (people domestic
         袋 (dài) pouch/bag/sack/pocket
      里 (lǐ) li ancient measure of length approx. 500 m/neighborhood
      摸 (mō) to feel with the hand/to touch/to stroke/to grope/to steal
      出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      张 (zhāng) to open up/to spread/sheet of paper/classifier for flat
      纸 (zhǐ) paper/CL:張|张[zhang1]沓[da2]/classifier for documents letter

   在上面这样写到:
   zài shǎng miàn zhè yàng xiě dào
   On it it reads.

      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      上面 (shǎng miàn) on top of/above-mentioned/also pr. [shang4 mian5]
         上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
         面 (miàn) face/side/surface/aspect/top/classifier for flat surfaces
      这样 (zhè yàng) this kind of/so/this way/like this/such
         这 (zhè) this/these/(commonly pr. [zhei4] before a classifier esp.
         样 (yàng) manner/pattern/way/appearance/shape/classifier: kind type
      写 (xiě) to write
      到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb

   上星期日傍晚,
   shǎng xīng jī rì bàng wǎn
   Last Sunday evening.

      上星期 (shǎng xīng jī) last week/previous week
         上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
         星 (xīng) star/heavenly body/satellite/small amount
         期 (jī) a period of time/phase/stage/classifier for issues of a
      日 (rì) abbr. for 日本[Ri4 ben3] Japan/sun/day/date day of the month
      傍晚 (bàng wǎn) in the evening/when night falls/towards evening/at night
         傍 (bàng) near/approaching/to depend on/(slang) to have an intimate
         晚 (wǎn) evening/night/late

   有人曾见某君从市教堂取走雨伞一把,
   yǒu rén céng jiàn mǒu jūn cóng shì jiāo táng qǔ zǒu yǔ sǎn yī bǎ
   A certain gentleman was once seen taking an umbrella from the city church.

      有人 (yǒu rén) someone/people/anyone/there is someone there/occupied (as
         有 (yǒu) to have/there is/there are/to exist/to be
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      曾 (céng) once/already/ever (in the past)/former/previously/(past
      见 (jiàn) to see/to meet/to appear (to be sth)/to interview/to appear
      某 (mǒu) some/a certain/sb or sth indefinite/such-and-such
      君 (jūn) monarch/lord/gentleman/ruler
      从 (cóng) from/through/via/to follow/to obey/to engage in (an
      市 (shì) market/city/CL:個|个[ge4]
      教堂 (jiāo táng) church/chapel/CL:間|间[jian1]
         教 (jiāo) to teach/religion/teaching/to make/to cause/to tell
         堂 (táng) (main) hall/large room for a specific purpose/CL:間|间[jian1]
      取走 (qǔ zǒu) to remove/to take away
         取 (qǔ) to take/to get/to choose/to fetch
         走 (zǒu) to walk/to go/to run/to move (of vehicle)/to visit/to leave
      雨伞 (yǔ sǎn) umbrella/CL:把[ba3]
         雨 (yǔ) rain/CL:陣|阵[zhen4]場|场[chang2]/to rain/(of rain snow etc) to
         伞 (sǎn) umbrella/parasol/CL:把[ba3]
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      把 (bǎ) to hold/to contain/to grasp/to take hold of/handle/particle

   取伞者如不愿招惹麻烦,
   qǔ sǎn zhě rú bù yuàn zhāo rě má fán
   If the person taking the umbrella does not want to attract trouble.

      取 (qǔ) to take/to get/to choose/to fetch
      伞 (sǎn) umbrella/parasol/CL:把[ba3]
      者 (zhě) (after a verb or adjective) one who (is) .../(after a noun)
      如 (rú) as/as if/such as
      不愿 (bù yuàn) unwilling/unwillingness
         不 (bù) (negative prefix)/not/no
         愿 (yuàn) to hope/to wish/to desire/hoped-for/ready/willing
      招惹 (zhāo rě) to provoke/to tease
         招 (zhāo) to recruit/to provoke/to beckon/to incur/to infect
         惹 (rě) to provoke/to irritate/to vex/to stir up/to anger/to
      麻烦 (má fán) inconvenient/troublesome/annoying/to trouble or bother sb
         麻 (má) generic name for hemp flax etc/hemp or flax fiber for
         烦 (fán) to feel vexed/to bother/to trouble/superfluous and

   还是将伞速送回布罗德街十号为妙。
   hái shì jiāng sǎn sù sòng huí bù luó dé jiē shí háo wéi miào
   It is better to send the umbrella back to 10 Broad Street quickly.

      还是 (hái shì) or/still/nevertheless/had better
         还 (hái) still/still in progress/still more/yet/even more/in
         是 (shì) is/are/am/yes/to be
      将 (jiāng) will/shall/to use/to take/to checkmate/just a short while
      伞 (sǎn) umbrella/parasol/CL:把[ba3]
      速 (sù) fast/rapid/quick/velocity
      送 (sòng) to deliver/to carry/to give (as a present)/to present
      回 (huí) to circle/to go back/to turn around/to answer/to return/to
      布 (bù) cloth/to declare/to announce/to spread/to make known
      罗 (luó) gauze/to collect/to gather/to catch/to sift
      德 (dé) Germany/German/abbr. for 德國|德国[De2 guo2]/virtue/goodness
      街 (jiē) street/CL:條|条[tiao2]
      十 (shí) ten/10
      号 (háo) roar/cry/CL:個|个[ge4]/ordinal number/day of a month/mark
      为 (wéi) as (in the capacity of)/to take sth as/to act as/to serve
      妙 (miào) clever/wonderful


此君为谁,尽人皆知。
Who this gentleman is, everyone knows.

   此君为谁,
   cǐ jūn wéi shéi
   Who is this gentleman?

      此 (cǐ) this/these
      君 (jūn) monarch/lord/gentleman/ruler
      为 (wéi) as (in the capacity of)/to take sth as/to act as/to serve
      谁 (shéi) who/also pr. [shui2]

   尽人皆知。
   jǐn rén jiē zhī
   Everyone knows that.

      尽人皆知 (jǐn rén jiē zhī) known by everyone (idiom); well known/a household name
         尽 (jǐn) to the greatest extent/(when used before a noun of
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
         皆 (jiē) all/each and every/in all cases
         知 (zhī) to know/to be aware


这条广告见报了。
This ad is in the newspaper.

   这条广告见报了。
   zhè tiáo guǎng gào jiàn bào le
   This ad is in the newspaper.

      这 (zhè) this/these/(commonly pr. [zhei4] before a classifier esp.
      条 (tiáo) strip/item/article/clause (of law or treaty)/classifier for
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      见报 (jiàn bào) to appear in the news/in the papers
         见 (jiàn) to see/to meet/to appear (to be sth)/to interview/to appear
         报 (bào) to announce/to inform/report/newspaper/recompense/revenge
      了 (le) (modal particle intensifying preceding clause)/(completed


次日一早,失主打开房门便大吃一惊。
The next morning, the owner opened the door and was amazed.

   次日一早,
   cì rì yī zǎo
   Early the next morning

      次日 (cì rì) next day/the morrow
         次 (cì) next in sequence/second/the second (day time etc)/secondary
         日 (rì) abbr. for 日本[Ri4 ben3] Japan/sun/day/date day of the month
      一早 (yī zǎo) early in the morning/at dawn
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         早 (zǎo) early/morning/Good morning!/long ago/prematurely

   失主打开房门便大吃一惊。
   shī zhǔ dá kāi fáng mén biàn dà chī yī jīng
   The owner was shocked when he opened the door.

      失主 (shī zhǔ) owner of lost property
         失 (shī) to lose/to miss/to fail
         主 (zhǔ) owner/master/host/individual or party concerned/God/Lord
      打开 (dá kāi) to open/to show (a ticket)/to turn on/to switch on
         打 (dá) dozen (loanword)/to beat/to strike/to hit/to break/to type
         开 (kāi) to open/to start/to turn on/to boil/to write out (a
      房门 (fáng mén) door of a room
         房 (fáng) house/room/CL:間|间[jian1]/branch of an extended family
         门 (mén) gate/door/CL:扇[shan4]/gateway/doorway/CL:個|个[ge4]/opening
      便 (biàn) plain/informal/suitable/convenient/opportune/to urinate or
      大吃一惊 (dà chī yī jīng) to have a surprise (idiom); shocked or startled/gobsmacked
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
         吃 (chī) to eat/to consume/to eat at (a cafeteria etc)/to eradicate
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         惊 (jīng) to startle/to be frightened/to be scared/alarm


原来门前早已横七竖八地堆了十二把伞。
It turned out that there were already twelve umbrellas piled up in front of the door.

   原来门前早已横七竖八地堆了十二把伞。
   yuán lái mén qián zǎo yǐ héng qī shù bā de duī le shí èr bǎ sǎn
   It turned out that there were already twelve umbrellas piled up in front of the door.

      原来 (yuán lái) original/former/originally/formerly/at first/so actually as
         原 (yuán) former/original/primary/raw/level/cause/source
         来 (lái) to come/to arrive/to come round/ever since/next
      门前 (mén qián) in front of the door
         门 (mén) gate/door/CL:扇[shan4]/gateway/doorway/CL:個|个[ge4]/opening
         前 (qián) front/forward/ahead/first/top (followed by a number)/future
      早已 (zǎo yǐ) long ago/for a long time
         早 (zǎo) early/morning/Good morning!/long ago/prematurely
         已 (yǐ) already/to stop/then/afterwards
      横七竖八 (héng qī shù bā) in disorder/at sixes and sevens (idiom)
         横 (héng) horizontal/across/(horizontal character stroke)/harsh and
         七 (qī) seven/7
         竖 (shù) to erect/vertical/vertical stroke (in Chinese characters)
         八 (bā) eight/8
      地 (de) -ly/structural particle: used before a verb or adjective
      堆 (duī) to pile up/to heap up/a mass/pile/heap/stack/large amount
      了 (le) (modal particle intensifying preceding clause)/(completed
      十二 (shí èr) twelve/12
         十 (shí) ten/10
         二 (èr) two/2/(Beijing dialect) stupid
      把 (bǎ) to hold/to contain/to grasp/to take hold of/handle/particle
      伞 (sǎn) umbrella/parasol/CL:把[ba3]


失主自己的那把黑色绸伞也夹在里头。
The owner's own black silk umbrella was also caught in the head.

   失主自己的那把黑色绸伞也夹在里头。
   shī zhǔ zì jǐ de nā bǎ hēi sè chóu sǎn yě gā zài lǐ tóu
   The owner's own black silk umbrella was also caught in the head.

      失主 (shī zhǔ) owner of lost property
         失 (shī) to lose/to miss/to fail
         主 (zhǔ) owner/master/host/individual or party concerned/God/Lord
      自己 (zì jǐ) oneself/one's own
         自 (zì) self/oneself/from/since/naturally/surely
         己 (jǐ) self/oneself/sixth of the ten Heavenly Stems 十天干[shi2 tian1
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      那 (nā) that/those/then (in that case)/commonly pr. [nei4] before a
      把 (bǎ) to hold/to contain/to grasp/to take hold of/handle/particle
      黑色 (hēi sè) black
         黑 (hēi) abbr. for Heilongjiang province 黑龍江|黑龙江[Hei1 long2 jiang1]
         色 (sè) color/CL:種|种[zhong3]/look/appearance/sex/color/dice
      绸 (chóu) (light) silk/CL:匹[pi3]
      伞 (sǎn) umbrella/parasol/CL:把[ba3]
      也 (yě) also/too/(in Classical Chinese) final particle implying
      夹 (gā) to press from either side/to place in between/to sandwich
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      里头 (lǐ tóu) inside/interior
         里 (lǐ) li ancient measure of length approx. 500 m/neighborhood
         头 (tóu) head/hair style/the top/end/beginning or end/a stub/remnant


好几把伞上还带着字条,说是没留心拿错了,恳请失主切勿将此事声张出去等等。
Several of the umbrellas also carry a note saying that they were not careful to take the wrong one, and asking the owner not to make the matter known, etc.

   好几把伞上还带着字条,
   hǎo jī bǎ sǎn shǎng hái dài zhāo zì tiáo
   Several of the umbrellas still had notes on them.

      好几 (hǎo jī) several/quite a few
         好 (hǎo) good/well/proper/good to/easy to/very/so/(suffix indicating
         几 (jī) small table
      把 (bǎ) to hold/to contain/to grasp/to take hold of/handle/particle
      伞 (sǎn) umbrella/parasol/CL:把[ba3]
      上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
      还 (hái) still/still in progress/still more/yet/even more/in
      带 (dài) band/belt/girdle/ribbon/tire/area/zone/region/CL:條|条[tiao2]
      着 (zhāo) (chess) move/trick/all right!/(dialect) to add/to touch/to
      字条 (zì tiáo) brief note
         字 (zì) letter/symbol/character/word/CL:個|个[ge4]/courtesy or style
         条 (tiáo) strip/item/article/clause (of law or treaty)/classifier for

   说是没留心拿错了,
   shuì shì méi liú xīn ná cuò le
   He said he didn't pay attention and took the wrong one.

      说 (shuì) to persuade/to speak/to say/to explain/to scold/to tell off
      是 (shì) is/are/am/yes/to be
      没 (méi) (negative prefix for verbs)/have not/not/drowned/to end/to
      留心 (liú xīn) to be careful/to pay attention to
         留 (liú) to leave (a message etc)/to retain/to stay/to remain/to
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
      拿 (ná) to hold/to seize/to catch/to apprehend/to take/(used in the
      错 (cuò) mistake/wrong/bad/interlocking/complex/to grind/to polish
      了 (le) (modal particle intensifying preceding clause)/(completed

   恳请失主切勿将此事声张出去等等。
   kěn qǐng shī zhǔ qiē wù jiāng cǐ shì shēng zhāng chū qù děng děng
   I urge the owner to keep this to himself, etc.

      恳请 (kěn qǐng) to request earnestly
         恳 (kěn) earnest
         请 (qǐng) to ask/to invite/please (do sth)/to treat (to a meal etc)
      失主 (shī zhǔ) owner of lost property
         失 (shī) to lose/to miss/to fail
         主 (zhǔ) owner/master/host/individual or party concerned/God/Lord
      切勿 (qiē wù) by no means
         切 (qiē) to cut/to slice/tangent (math)/definitely/absolutely (not)
         勿 (wù) do not
      将 (jiāng) will/shall/to use/to take/to checkmate/just a short while
      此 (cǐ) this/these
      事 (shì) matter/thing/item/work/affair
      声张 (shēng zhāng) to make public/to disclose
         声 (shēng) sound/voice/tone/noise/reputation/classifier for sounds
         张 (zhāng) to open up/to spread/sheet of paper/classifier for flat
      出去 (chū qù) to go out
         出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
         去 (qù) to go/to go to (a place)/(of a time etc) last/just passed
      等等 (děng děng) et cetera/and so on .../wait a minute!/hold on!
         等 (děng) class/rank/grade/equal to/same as/to wait for/to await/et
         等 (děng) class/rank/grade/equal to/same as/to wait for/to await/et


真是广告一登,死物逢生。
It's true that once the ad is posted, the dead thing comes back to life.

   真是广告一登,
   zhēn shì guǎng gào yī dēng
   It's true that once the advertisement is posted

      真是 (zhēn shì) indeed/truly/(coll.) (used to express disapproval annoyance
         真 (zhēn) really/truly/indeed/real/true/genuine
         是 (shì) is/are/am/yes/to be
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      登 (dēng) to scale (a height)/to ascend/to mount/to publish or record

   死物逢生。
   sǐ wù féng shēng
   Dead things come to life.

      死 (sǐ) to die/impassable/uncrossable/inflexible/rigid/extremely
      物 (wù) thing/object/matter/abbr. for physics 物理
      逢 (féng) to meet by chance/to come across/(of a calendar event) to
      生 (shēng) to be born/to give birth/life/to grow/raw/uncooked/student


找丢失的东西是如此,企业经营更是如此。
This is true for finding lost things, and even more so for running a business.

   找丢失的东西是如此,
   zhǎo diū shī de dōng xī shì rú cǐ
   Looking for lost things is so that

      找 (zhǎo) to try to find/to look for/to call on sb/to find/to seek/to
      丢失 (diū shī) to lose/lost
         丢 (diū) to lose/to put aside/to throw
         失 (shī) to lose/to miss/to fail
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      东西 (dōng xī) east and west/thing/stuff/person/CL:個|个[ge4]件[jian4]
         东 (dōng) east/host (i.e. sitting on east side of guest)/landlord
         西 (xī) the West/abbr. for Spain 西班牙[Xi1 ban1 ya2]/Spanish/west
      是 (shì) is/are/am/yes/to be
      如此 (rú cǐ) in this way/so
         如 (rú) as/as if/such as
         此 (cǐ) this/these

   企业经营更是如此。
   qǐ yè jīng yíng gēng shì rú cǐ
   This is especially true for business operations.

      企业 (qǐ yè) company/firm/enterprise/corporation/CL:家[jia1]
         企 (qǐ) to plan a project/to stand on tiptoe/Taiwan pr. [qi4]/abbr.
         业 (yè) line of business/industry/occupation/job/employment/school
      经营 (jīng yíng) to engage in (business etc)/to run/to operate
         经 (jīng) classics/sacred book/scripture/to pass through/to undergo
         营 (yíng) camp/barracks/battalion/to build/to operate/to manage/to
      更 (gēng) to change or replace/to experience/one of the five two-hour
      是 (shì) is/are/am/yes/to be
      如此 (rú cǐ) in this way/so
         如 (rú) as/as if/such as
         此 (cǐ) this/these


用做广告招徕顾客,是现代社会的生意经。
The use of advertising to attract customers is the business of the modern world.

   用做广告招徕顾客,
   yòng zuò guǎng gào zhāo lái gù kè
   used as advertising to solicit customers.

      用 (yòng) to use/to employ/to have to/to eat or drink/expense or
      做 (zuò) to do/to make/to produce/to write/to compose/to act as/to
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      招徕 (zhāo lái) to canvass (for customers)/to solicit/to recruit
         招 (zhāo) to recruit/to provoke/to beckon/to incur/to infect
         徕 (lái) see 招徠|招徕[zhao1 lai2]
      顾客 (gù kè) client/customer/CL:位[wei4]
         顾 (gù) to look after/to take into consideration/to attend to
         客 (kè) customer/visitor/guest

   是现代社会的生意经。
   shì xiàn dài shè huì de shēng yì jīng
   It's business as usual in the modern world.

      是 (shì) is/are/am/yes/to be
      现代 (xiàn dài) Hyundai South Korean company/modern times/modern age/modern
         现 (xiàn) to appear/present/now/existing/current
         代 (dài) to substitute/to act on behalf of others/to replace
      社会 (shè huì) society/CL:個|个[ge4]
         社 (shè) society/group/club/agency/(old) god of the land
         会 (huì) can/to be possible/to be able to/will/to be likely to/to be
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      生意经 (shēng yì jīng) knack of doing business/business sense
         生 (shēng) to be born/to give birth/life/to grow/raw/uncooked/student
         意 (yì) Italy/Italian/abbr. for 意大利[Yi4 da4 li4]/idea/meaning
         经 (jīng) classics/sacred book/scripture/to pass through/to undergo


一家烟草公司派推销员赴美国推销香烟。
A tobacco company sends a salesman to the United States to sell cigarettes.

   一家烟草公司派推销员赴美国推销香烟。
   yī jiā yān cǎo gōng sī pài tuī xiāo yuán fù měi guó tuī xiāo xiāng yān
   A tobacco company sends a salesman to the United States to sell cigarettes.

      一家 (yī jiā) the whole family/the same family/the family ... (when
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         家 (jiā) home/family/(polite) my (sister uncle etc)/classifier for
      烟草 (yān cǎo) tobacco
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
         草 (cǎo) grass/straw/manuscript/draft (of a document)/careless/rough
      公司 (gōng sī) (business) company/company/firm/corporation/incorporated
         公 (gōng) public/collectively owned/common/international (e.g. high
         司 (sī) to take charge of/to manage/department (under a ministry)
      派 (pài) clique/school/group/faction/to dispatch/to send/to assign
      推销员 (tuī xiāo yuán) sales representative/salesperson
         推 (tuī) to push/to cut/to refuse/to reject/to decline/to shirk
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to
         员 (yuán) person/employee/member
      赴 (fù) to go/to visit (e.g. another country)/to attend (a banquet
      美国 (měi guó) United States/USA/US
         美 (měi) the Americas/abbr. for 美洲[Mei3 zhou1]/USA/abbr. for
         国 (guó) country/nation/state/national/CL:個|个[ge4]
      推销 (tuī xiāo) to market/to sell
         推 (tuī) to push/to cut/to refuse/to reject/to decline/to shirk
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to
      香烟 (xiāng yān) cigarette/smoke from burning incense/CL:支[zhi1]條|条[tiao2]
         香 (xiāng) fragrant/sweet smelling/aromatic/savory or appetizing/(to
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour


到美国后,正逢戒烟月,根本不让登推销香烟的广告,而且又赶上是阴雨天气。
When I arrived in the United States, it was the month of smoking cessation, and I was not allowed to advertise cigarettes, and it was rainy weather.

   到美国后,
   dào měi guó hòu
   After arriving in the United States

      到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      美国 (měi guó) United States/USA/US
         美 (měi) the Americas/abbr. for 美洲[Mei3 zhou1]/USA/abbr. for
         国 (guó) country/nation/state/national/CL:個|个[ge4]
      后 (hòu) empress/queen

   正逢戒烟月,
   zhēng féng jiè yān yuè
   Just in time for Quit Smoking Month.

      正 (zhēng) first month of the lunar year/straight/upright/proper/main
      逢 (féng) to meet by chance/to come across/(of a calendar event) to
      戒烟 (jiè yān) to give up smoking
         戒 (jiè) to guard against/to exhort/to admonish or warn/to give up
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
      月 (yuè) moon/month/monthly/CL:個|个[ge4]輪|轮[lun2]

   根本不让登推销香烟的广告,
   gēn běn bù ràng dēng tuī xiāo xiāng yān de guǎng gào
   The advertisements for the sale of cigarettes are not allowed at all.

      根本 (gēn běn) fundamental/basic/root/simply/absolutely (not)/(not) at all
         根 (gēn) root/basis/classifier for long slender objects e.g.
         本 (běn) root/stem/origin/source/this/the current/original/inherent
      不 (bù) (negative prefix)/not/no
      让 (ràng) to yield/to permit/to let sb do sth/to have sb do sth/to
      登 (dēng) to scale (a height)/to ascend/to mount/to publish or record
      推销 (tuī xiāo) to market/to sell
         推 (tuī) to push/to cut/to refuse/to reject/to decline/to shirk
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to
      香烟 (xiāng yān) cigarette/smoke from burning incense/CL:支[zhi1]條|条[tiao2]
         香 (xiāng) fragrant/sweet smelling/aromatic/savory or appetizing/(to
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a

   而且又赶上是阴雨天气。
   ér qiě yòu gǎn shǎng shì yīn yǔ tiān qì
   And again, in time for the rainy weather.

      而且 (ér qiě) (not only ...) but also/moreover/in addition/furthermore
         而 (ér) and/as well as/and so/but (not)/yet (not)/(indicates causal
         且 (qiě) and/moreover/yet/for the time being/to be about to/both
      又 (yòu) (once) again/also/both... and.../and yet/(used for
      赶上 (gǎn shǎng) to keep up with/to catch up with/to overtake/to chance upon
         赶 (gǎn) to overtake/to catch up with/to hurry/to rush/to try to
         上 (shǎng) see 上聲|上声[shang3 sheng1]/on top/upon/above/upper/previous
      是 (shì) is/are/am/yes/to be
      阴 (yīn) overcast (weather)/cloudy/shady/Yin (the negative principle
      雨天 (yǔ tiān) rainy day/rainy weather
         雨 (yǔ) rain/CL:陣|阵[zhen4]場|场[chang2]/to rain/(of rain snow etc) to
         天 (tiān) day/sky/heaven
      气 (qì) gas/air/smell/weather/to make angry/to annoy/to get angry


如果在这里等一个月,住旅馆的费用太多不说,运来的香烟也会霉变受损。
If you wait here for a month, the cost of staying in a hotel is too much, not to mention that the cigarettes shipped will also be moldy and damaged.

   如果在这里等一个月,
   rú guǒ zài zhè lǐ děng yī gě yuè
   If you wait here for a month.

      如果 (rú guǒ) if/in case/in the event that
         如 (rú) as/as if/such as
         果 (guǒ) fruit/result/resolute/indeed/if really
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      这里 (zhè lǐ) here
         这 (zhè) this/these/(commonly pr. [zhei4] before a classifier esp.
         里 (lǐ) li ancient measure of length approx. 500 m/neighborhood
      等 (děng) class/rank/grade/equal to/same as/to wait for/to await/et
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      个 (gě) individual/this/that/size/classifier for people or objects
      月 (yuè) moon/month/monthly/CL:個|个[ge4]輪|轮[lun2]

   住旅馆的费用太多不说,
   zhù lǚ guǎn de fèi yòng tài duō bù shuì
   The cost of staying in a hotel is too much, not to mention

      住 (zhù) to live/to dwell/to stay/to reside/to stop/(suffix
      旅馆 (lǚ guǎn) hotel/CL:家[jia1]
         旅 (lǚ) trip/travel/to travel/brigade (army)
         馆 (guǎn) building/shop/term for certain service establishments
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      费用 (fèi yòng) cost/expenditure/expense/CL:筆|笔[bi3]個|个[ge4]
         费 (fèi) to cost/to spend/fee/wasteful/expenses
         用 (yòng) to use/to employ/to have to/to eat or drink/expense or
      太 (tài) highest/greatest/too (much)/very/extremely
      多 (duō) many/much/often/a lot of/numerous/more/in excess/how (to
      不 (bù) (negative prefix)/not/no
      说 (shuì) to persuade/to speak/to say/to explain/to scold/to tell off

   运来的香烟也会霉变受损。
   yùn lái de xiāng yān yě huì méi biàn shòu sǔn
   Shipments of cigarettes can also be moldy and damaged.

      运 (yùn) to move/to transport/to use/to apply/fortune/luck/fate
      来 (lái) to come/to arrive/to come round/ever since/next
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      香烟 (xiāng yān) cigarette/smoke from burning incense/CL:支[zhi1]條|条[tiao2]
         香 (xiāng) fragrant/sweet smelling/aromatic/savory or appetizing/(to
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
      也 (yě) also/too/(in Classical Chinese) final particle implying
      会 (huì) can/to be possible/to be able to/will/to be likely to/to be
      霉 (méi) bacteria/fungi/moldy
      变 (biàn) to change/to become different/to transform/to vary
      受损 (shòu sǔn) to suffer damage
         受 (shòu) to receive/to accept/to suffer/subjected to/to bear/to
         损 (sǔn) to decrease/to lose/to damage/to harm/(coll.) to speak


正当推销员急得团团转的时候,忽然看到房间里禁止吸烟的标语。
Just as the salesman was getting anxious, he suddenly saw a no-smoking sign in the room.

   正当推销员急得团团转的时候,
   zhēng dāng tuī xiāo yuán jí dé tuán tuán zhuǎn de shí hòu
   Just when the salesman was in a hurry, the

      正当 (zhēng dāng) timely/just (when needed)/honest/reasonable/fair/sensible
         正 (zhēng) first month of the lunar year/straight/upright/proper/main
         当 (dāng) (onom.) dong/ding dong (bell)/to be/to act as/manage
      推销员 (tuī xiāo yuán) sales representative/salesperson
         推 (tuī) to push/to cut/to refuse/to reject/to decline/to shirk
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to
         员 (yuán) person/employee/member
      急 (jí) urgent/pressing/rapid/hurried/worried/to make (sb) anxious
      得 (dé) to obtain/to get/to gain/to catch (a disease)/proper
      团团转 (tuán tuán zhuǎn) to go round and round/running around in circles/fig.
         团 (tuán) round/lump/ball/to roll into a ball/to gather/regiment
         团 (tuán) round/lump/ball/to roll into a ball/to gather/regiment
         转 (zhuǎn) see 轉文|转文[zhuai3 wen2]/to turn/to change direction/to
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      时候 (shí hòu) time/length of time/moment/period
         时 (shí) o'clock/time/when/hour/season/period
         候 (hòu) to wait/to inquire after/to watch/season/climate/(old)

   忽然看到房间里禁止吸烟的标语。
   hū rán kān dào fáng jiān lǐ jīn zhǐ xī yān de biāo yǔ
   Suddenly, I saw a no-smoking sign in the room.

      忽然 (hū rán) suddenly/all of a sudden
         忽 (hū) to neglect/to overlook/to ignore/suddenly
         然 (rán) correct/right/so/thus/like this/-ly
      看 (kān) to look after/to take care of/to watch/to guard/to see/to
      到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      房间 (fáng jiān) room/CL:間|间[jian1]個|个[ge4]
         房 (fáng) house/room/CL:間|间[jian1]/branch of an extended family
         间 (jiān) between/among/within a definite time or space/room/section
      里 (lǐ) li ancient measure of length approx. 500 m/neighborhood
      禁止吸烟 (jīn zhǐ xī yān) No smoking!
         禁 (jīn) to endure/to prohibit/to forbid
         止 (zhǐ) to stop/to prohibit/until/only
         吸 (xī) to breathe/to suck in/to absorb/to inhale
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      标语 (biāo yǔ) written slogan/placard/CL:幅[fu2]張|张[zhang1]條|条[tiao2]
         标 (biāo) mark/sign/label/to mark with a symbol label lettering etc
         语 (yǔ) dialect/language/speech/to tell to


于是,他灵机一动,想出了一个逆中求顺的促销高招。
So, he was inspired to come up with a promotional trick to find the right one in the wrong one.

   于是,
   yú shì
   Thus.

      于是 (yú shì) thereupon/as a result/consequently/thus/hence
         于 (yú) in/at/to/from/by/than/out of
         是 (shì) is/are/am/yes/to be

   他灵机一动,
   tā líng jī yī dòng
   He was inspired to

      他 (tā) he or him/(used for either sex when the sex is unknown or
      灵机一动 (líng jī yī dòng) a bright idea suddenly occurs (idiom); to hit upon an
         灵 (líng) quick/alert/efficacious/effective/to come true/spirit
         机 (jī) machine/engine/opportunity/intention/aircraft/pivot/crucial
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         动 (dòng) (of sth) to move/to set in movement/to displace/to touch/to

   想出了一个逆中求顺的促销高招。
   xiǎng chū le yī gě nì zhōng qiú shùn de cù xiāo gāo zhāo
   Come up with a promotional trick to make the best of a bad situation.

      想出 (xiǎng chū) to figure out/to work out (a solution etc)/to think up/to
         想 (xiǎng) to think/to believe/to suppose/to wish/to want/to miss
         出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
      了 (le) (modal particle intensifying preceding clause)/(completed
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      个 (gě) individual/this/that/size/classifier for people or objects
      逆 (nì) contrary/opposite/backwards/to go against/to oppose/to
      中 (zhōng) within/among/in/middle/center/while (doing sth)/during
      求 (qiú) to seek/to look for/to request/to demand/to beseech
      顺 (shùn) to obey/to follow/to arrange/to make reasonable/along
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      促销 (cù xiāo) to promote sales
         促 (cù) urgent/hurried/to urge/to promote/to urge haste/close
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to
      高招 (gāo zhāo) wise move/masterstroke/bright ideas
         高 (gāo) high/tall/above average/loud/your (honorific)
         招 (zhāo) to recruit/to provoke/to beckon/to incur/to infect


他跑到当地一家有影响的报纸登了这样一则广告:禁止吸烟,就连龙山牌香烟也不例外。
He ran to an influential local newspaper to place such an ad: no smoking, even for Longshan brand cigarettes.

   他跑到当地一家有影响的报纸登了这样一则广告:
   tā páo dào dāng de yī jiā yǒu yǐng xiǎng de bào zhǐ dēng le zhè yàng yī zé guǎng gào
   He went to an influential local newspaper and placed this ad.

      他 (tā) he or him/(used for either sex when the sex is unknown or
      跑 (páo) (of an animal) to paw (the ground)/to run/to run away/to
      到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      当地 (dāng de) local
         当 (dāng) (onom.) dong/ding dong (bell)/to be/to act as/manage
         地 (de) -ly/structural particle: used before a verb or adjective
      一家 (yī jiā) the whole family/the same family/the family ... (when
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         家 (jiā) home/family/(polite) my (sister uncle etc)/classifier for
      有影响 (yǒu yǐng xiǎng) influential
         有 (yǒu) to have/there is/there are/to exist/to be
         影 (yǐng) picture/image/film/movie/photograph/reflection/shadow/trace
         响 (xiǎng) echo/sound/noise/to make a sound/to sound/to ring/loud
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      报纸 (bào zhǐ) newspaper/newsprint/CL:份[fen4]期[qi1]張|张[zhang1]
         报 (bào) to announce/to inform/report/newspaper/recompense/revenge
         纸 (zhǐ) paper/CL:張|张[zhang1]沓[da2]/classifier for documents letter
      登 (dēng) to scale (a height)/to ascend/to mount/to publish or record
      了 (le) (modal particle intensifying preceding clause)/(completed
      这样 (zhè yàng) this kind of/so/this way/like this/such
         这 (zhè) this/these/(commonly pr. [zhei4] before a classifier esp.
         样 (yàng) manner/pattern/way/appearance/shape/classifier: kind type
      一则 (yī zé) on the one hand
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         则 (zé) (conjunction used to express contrast with a previous
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a

   禁止吸烟,
   jīn zhǐ xī yān
   No smoking.

      禁止吸烟 (jīn zhǐ xī yān) No smoking!
         禁 (jīn) to endure/to prohibit/to forbid
         止 (zhǐ) to stop/to prohibit/until/only
         吸 (xī) to breathe/to suck in/to absorb/to inhale
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour

   就连龙山牌香烟也不例外。
   jiù lián lóng shān pái xiāng yān yě bù lì wài
   Even the Dragon Mountain brand cigarettes are no exception.

      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      连 (lián) to link/to join/to connect/continuously/in succession
      龙山 (lóng shān) Dragon mountain/Longshan district of Liaoyuan city 遼源市|辽源市
         龙 (lóng) dragon/CL:條|条[tiao2]/imperial
         山 (shān) mountain/hill/anything that resembles a mountain/CL:座[zuo4]
      牌 (pái) mahjong tile/playing card/game pieces/signboard/plate
      香烟 (xiāng yān) cigarette/smoke from burning incense/CL:支[zhi1]條|条[tiao2]
         香 (xiāng) fragrant/sweet smelling/aromatic/savory or appetizing/(to
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
      也 (yě) also/too/(in Classical Chinese) final particle implying
      不 (bù) (negative prefix)/not/no
      例外 (lì wài) exception/to be an exception
         例 (lì) example/precedent/rule/case/instance
         外 (wài) outside/in addition/foreign/external


连登了三天,结果引起当地市民的极大兴趣。
It was published for three days in a row and resulted in great interest from local citizens.

   连登了三天,
   lián dēng le sān tiān
   For three days in a row, the

      连 (lián) to link/to join/to connect/continuously/in succession
      登 (dēng) to scale (a height)/to ascend/to mount/to publish or record
      了 (le) (modal particle intensifying preceding clause)/(completed
      三 (sān) three/3
      天 (tiān) day/sky/heaven

   结果引起当地市民的极大兴趣。
   jiē guǒ yǐn qǐ dāng de shì mín de jí dà xīng qù
   The result was of great interest to local citizens.

      结果 (jiē guǒ) to bear fruit/CL:個|个[ge4]/outcome/result/conclusion/in the
         结 (jiē) (of a plant) to produce (fruit or seeds)/Taiwan pr. [jie2]
         果 (guǒ) fruit/result/resolute/indeed/if really
      引起 (yǐn qǐ) to give rise to/to lead to/to cause/to arouse
         引 (yǐn) to draw (e.g. a bow)/to pull/to stretch sth/to extend/to
         起 (qǐ) to rise/to raise/to get up/to set out/to start/to appear/to
      当地 (dāng de) local
         当 (dāng) (onom.) dong/ding dong (bell)/to be/to act as/manage
         地 (de) -ly/structural particle: used before a verb or adjective
      市民 (shì mín) city resident
         市 (shì) market/city/CL:個|个[ge4]
         民 (mín) the people/nationality/citizen
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      极大 (jí dà) maximum/enormous
         极 (jí) extremely/pole (geography physics)/utmost/top
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
      兴趣 (xīng qù) interest (desire to know about sth)/interest (thing in
         兴 (xīng) to rise/to flourish/to become popular/to start/to encourage
         趣 (qù) interesting/to interest


吸烟者心想:连龙山牌也要禁止,究竟是怎么回事?非要试试龙山牌香烟有什么不同之处不可。
Smokers think to themselves: what is the matter with banning even the Dragon Hill brand? I had to try the Dragon Hill brand cigarettes to see what the difference was.

   吸烟者心想:
   xī yān zhě xīn xiǎng
   Smokers think to themselves.

      吸烟 (xī yān) to smoke
         吸 (xī) to breathe/to suck in/to absorb/to inhale
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
      者 (zhě) (after a verb or adjective) one who (is) .../(after a noun)
      心想 (xīn xiǎng) to think to oneself/to think/to assume
         心 (xīn) heart/mind/intention/center/core/CL:顆|颗[ke1]個|个[ge4]
         想 (xiǎng) to think/to believe/to suppose/to wish/to want/to miss

   连龙山牌也要禁止,
   lián lóng shān pái yě yāo jīn zhǐ
   Even the Dragon Hill brand should be banned.

      连 (lián) to link/to join/to connect/continuously/in succession
      龙山 (lóng shān) Dragon mountain/Longshan district of Liaoyuan city 遼源市|辽源市
         龙 (lóng) dragon/CL:條|条[tiao2]/imperial
         山 (shān) mountain/hill/anything that resembles a mountain/CL:座[zuo4]
      牌 (pái) mahjong tile/playing card/game pieces/signboard/plate
      也 (yě) also/too/(in Classical Chinese) final particle implying
      要 (yāo) to demand/to request/to coerce/important/vital/to want/to
      禁止 (jīn zhǐ) to prohibit/to forbid/to ban
         禁 (jīn) to endure/to prohibit/to forbid
         止 (zhǐ) to stop/to prohibit/until/only

   究竟是怎么回事?
   jiū jìng shì zěn me huí shì
   What is going on?

      究竟 (jiū jìng) to go to the bottom of a matter/after all/when all is said
         究 (jiū) after all/to investigate/to study carefully/Taiwan pr.
         竟 (jìng) unexpectedly/actually/to go so far as to/indeed
      是 (shì) is/are/am/yes/to be
      怎么回事 (zěn me huí shì) what's the matter?/what's going on?/how could that be?/how
         怎 (zěn) how
         么 (me) exclamatory final particle/interrogative final particle
         回 (huí) to circle/to go back/to turn around/to answer/to return/to
         事 (shì) matter/thing/item/work/affair

   非要试试龙山牌香烟有什么不同之处不可。
   fēi yāo shì shì lóng shān pái xiāng yān yǒu shén me bù tóng zhī chǔ bù kě
   I had to try the Dragon Mountain brand cigarettes to see what the difference was.

      非要 (fēi yāo) to want absolutely/to insist on (doing something)
         非 (fēi) abbr. for 非洲[Fei1 zhou1] Africa/to not be/not/wrong
         要 (yāo) to demand/to request/to coerce/important/vital/to want/to
      试 (shì) to test/to try/experiment/examination/test
      试 (shì) to test/to try/experiment/examination/test
      龙山 (lóng shān) Dragon mountain/Longshan district of Liaoyuan city 遼源市|辽源市
         龙 (lóng) dragon/CL:條|条[tiao2]/imperial
         山 (shān) mountain/hill/anything that resembles a mountain/CL:座[zuo4]
      牌 (pái) mahjong tile/playing card/game pieces/signboard/plate
      香烟 (xiāng yān) cigarette/smoke from burning incense/CL:支[zhi1]條|条[tiao2]
         香 (xiāng) fragrant/sweet smelling/aromatic/savory or appetizing/(to
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
      有 (yǒu) to have/there is/there are/to exist/to be
      什么 (shén me) what?/something/anything
         什 (shén) what/ten (used in fractions writing checks etc)/assorted
         么 (me) exclamatory final particle/interrogative final particle
      不同 (bù tóng) different/distinct/not the same/not alike
         不 (bù) (negative prefix)/not/no
         同 (tóng) like/same/similar/together/alike/with
      之 (zhī) (possessive particle literary equivalent of 的[de5])/him/her
      处 (chǔ) to reside/to live/to dwell/to be in/to be situated at/to
      不可 (bù kě) cannot/should not/must not
         不 (bù) (negative prefix)/not/no
         可 (kě) can/may/able to/to approve/to permit/to suit/(particle used


于是,推销员带来的香烟很快被抢购一空。
As a result, the cigarettes brought by the salesman were quickly snapped up.

   于是,
   yú shì
   Thus.

      于是 (yú shì) thereupon/as a result/consequently/thus/hence
         于 (yú) in/at/to/from/by/than/out of
         是 (shì) is/are/am/yes/to be

   推销员带来的香烟很快被抢购一空。
   tuī xiāo yuán dài lái de xiāng yān hěn kuài bèi qiāng gòu yī kōng
   The cigarettes brought by the promoters were quickly snapped up.

      推销员 (tuī xiāo yuán) sales representative/salesperson
         推 (tuī) to push/to cut/to refuse/to reject/to decline/to shirk
         销 (xiāo) to melt (metal)/to cancel or annul/to sell/to spend/to
         员 (yuán) person/employee/member
      带来 (dài lái) to bring/to bring about/to produce
         带 (dài) band/belt/girdle/ribbon/tire/area/zone/region/CL:條|条[tiao2]
         来 (lái) to come/to arrive/to come round/ever since/next
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      香烟 (xiāng yān) cigarette/smoke from burning incense/CL:支[zhi1]條|条[tiao2]
         香 (xiāng) fragrant/sweet smelling/aromatic/savory or appetizing/(to
         烟 (yān) cigarette or pipe tobacco/CL:根[gen1]/smoke/mist/vapour
      很 (hěn) (adverb of degree)/quite/very/awfully
      快 (kuài) rapid/quick/speed/rate/soon/almost/to make haste/clever
      被 (bèi) quilt/by/(indicates passive-voice clauses)/(literary) to
      抢购 (qiāng gòu) to buy frenetically/to snap up (bargains dwindling supplies
         抢 (qiāng) see 搶風|抢风[qiang1 feng1]/to fight over/to rush/to scramble
         购 (gòu) to buy/to purchase
      一空 (yī kōng) leaving none left/(sold etc) out
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         空 (kōng) empty/air/sky/in vain/to empty/vacant/unoccupied/space


深圳一家公司的童车打入英国市场后,由于其中一辆童车钢圈受压变形,致使一名爱尔兰女孩摔伤住进医院。
After a Shenzhen company's stroller entered the British market, an Irish girl was hospitalized due to the deformation of the steel ring of one of the strollers.

   深圳一家公司的童车打入英国市场后,
   shēn zhèn yī jiā gōng sī de tóng chē dá rù yīng guó shì cháng hòu
   After a Shenzhen company's stroller entered the UK market

      深圳 (shēn zhèn) Shenzhen subprovincial city in Guangdong special economic
         深 (shēn) deep/depth/deeply/(of a color) dark/deep/rich
         圳 (zhèn) (dialect) drainage ditch between fields (Taiwan pr. [zun4])
      一家 (yī jiā) the whole family/the same family/the family ... (when
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         家 (jiā) home/family/(polite) my (sister uncle etc)/classifier for
      公司 (gōng sī) (business) company/company/firm/corporation/incorporated
         公 (gōng) public/collectively owned/common/international (e.g. high
         司 (sī) to take charge of/to manage/department (under a ministry)
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      童 (tóng) child
      车 (chē) car/vehicle/CL:輛|辆[liang4]/machine/to shape with a lathe
      打 (dá) dozen (loanword)/to beat/to strike/to hit/to break/to type
      入 (rù) to enter/to go into/to join/to become a member of/to
      英国 (yīng guó) United Kingdom 聯合王國|联合王国[Lian2 he2 wang2 guo2]/United
         英 (yīng) United Kingdom/British/England/English/abbr. for
         国 (guó) country/nation/state/national/CL:個|个[ge4]
      市场 (shì cháng) marketplace/market (also in abstract)
         市 (shì) market/city/CL:個|个[ge4]
         场 (cháng) threshing floor/classifier for events and happenings: spell
      后 (hòu) empress/queen

   由于其中一辆童车钢圈受压变形,
   yóu yú qí zhōng yī liàng tóng chē gāng juān shòu yā biàn xíng
   As one of the stroller steel rims was deformed by the pressure

      由于 (yóu yú) due to/as a result of/thanks to/owing to/since/because
         由 (yóu) to follow/from/it is for...to/reason/cause/because of/due
         于 (yú) in/at/to/from/by/than/out of
      其中 (qí zhōng) among/in/included among these
         其 (qí) his/her/its/their/that/such/it (refers to sth preceding it)
         中 (zhōng) within/among/in/middle/center/while (doing sth)/during
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      辆 (liàng) classifier for vehicles
      童 (tóng) child
      车 (chē) car/vehicle/CL:輛|辆[liang4]/machine/to shape with a lathe
      钢圈 (gāng juān) wheel rim/underwire (in a bra)
         钢 (gāng) steel
         圈 (juān) to confine/to lock up/to pen in/pen (pig)/a fold/circle
      受 (shòu) to receive/to accept/to suffer/subjected to/to bear/to
      压 (yā) to press/to push down/to keep under (control)/pressure/see
      变形 (biàn xíng) deformation/to become deformed/to change shape/to morph
         变 (biàn) to change/to become different/to transform/to vary
         形 (xíng) to appear/to look/form/shape

   致使一名爱尔兰女孩摔伤住进医院。
   zhì shǐ yī míng ài ěr lán nǚ hái shuāi shāng zhù jìn yī yuàn
   Causing an Irish girl to fall and be hospitalized.

      致使 (zhì shǐ) to cause/to result in
         致 (zhì) to send/to devote/to deliver/to cause/to convey
         使 (shǐ) to make/to cause/to enable/to use/to employ/to send/to
      一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
      名 (míng) name/noun (part of speech)/place (e.g. among winners)
      爱尔兰 (ài ěr lán) Ireland
         爱 (ài) to love/to be fond of/to like/affection/to be inclined (to
         尔 (ěr) thus/so/like that/you/thou
         兰 (lán) orchid (蘭花|兰花 Cymbidium goeringii)/fragrant thoroughwort
      女孩 (nǚ hái) girl/lass
         女 (nǚ) female/woman/daughter
         孩 (hái) child
      摔伤 (shuāi shāng) to injure oneself in a fall
         摔 (shuāi) to throw down/to fall/to drop and break
         伤 (shāng) to injure/injury/wound
      住 (zhù) to live/to dwell/to stay/to reside/to stop/(suffix
      进 (jìn) to go forward/to advance/to go in/to enter/to put in/to
      医院 (yī yuàn) hospital/CL:所[suo3]家[jia1]座[zuo4]
         医 (yī) medical/medicine/doctor/to cure/to treat
         院 (yuàn) courtyard/institution/CL:個|个[ge4]


在公司企划顾问的策划下,总经理立即亲自飞往伦敦,在主要媒体刊发广告,声明对所有售出的单车的质量安全负责,并对存货进行质量安全检验。
Under the planning of the company's planning consultant, the general manager immediately flew to London himself and placed advertisements in major media, declaring his responsibility for the quality and safety of all bicycles sold and conducting quality and safety checks on the stock.

   在公司企划顾问的策划下,
   zài gōng sī qǐ huá gù wèn de cè huá xià
   Under the planning of the company's planning consultant

      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      公司 (gōng sī) (business) company/company/firm/corporation/incorporated
         公 (gōng) public/collectively owned/common/international (e.g. high
         司 (sī) to take charge of/to manage/department (under a ministry)
      企划 (qǐ huá) to plan/to lay out/to design
         企 (qǐ) to plan a project/to stand on tiptoe/Taiwan pr. [qi4]/abbr.
         划 (huá) to row/to paddle/profitable/worth (the effort)/it pays (to
      顾问 (gù wèn) adviser/consultant
         顾 (gù) to look after/to take into consideration/to attend to
         问 (wèn) to ask
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      策划 (cè huá) to plot/to scheme/to bring about/to engineer/planning
         策 (cè) policy/plan/scheme/bamboo slip for writing (old)/to whip (a
         划 (huá) to row/to paddle/profitable/worth (the effort)/it pays (to
      下 (xià) down/downwards/below/lower/later/next (week etc)/second (of

   总经理立即亲自飞往伦敦,
   zǒng jīng lǐ lì jí qīn zì fēi wǎng lún dūn
   The General Manager immediately flew to London himself.

      总经理 (zǒng jīng lǐ) general manager/CEO
         总 (zǒng) always/to assemble/gather/total/overall/head/chief/general
         经 (jīng) classics/sacred book/scripture/to pass through/to undergo
         理 (lǐ) texture/grain (of wood)/inner essence/intrinsic order
      立即 (lì jí) immediately
         立 (lì) to stand/to set up/to establish/to lay down/to draw up/at
         即 (jí) namely/that is/i.e./prompt/at once/at present/even if
      亲自 (qīn zì) personally/in person/oneself
         亲 (qīn) parent/one's own (flesh and blood)/relative/related
         自 (zì) self/oneself/from/since/naturally/surely
      飞 (fēi) to fly
      往 (wǎng) to go (in a direction)/to/towards/(of a train) bound for
      伦敦 (lún dūn) London capital of United Kingdom
         伦 (lún) human relationship/order/coherence
         敦 (dūn) kindhearted/place name

   在主要媒体刊发广告,
   zài zhǔ yāo méi tī kān fā guǎng gào
   Advertise in major media outlets.

      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      主要 (zhǔ yāo) main/principal/major/primary
         主 (zhǔ) owner/master/host/individual or party concerned/God/Lord
         要 (yāo) to demand/to request/to coerce/important/vital/to want/to
      媒体 (méi tī) media esp. news media
         媒 (méi) medium/intermediary/matchmaker/go-between/abbr. for
         体 (tī) body/form/style/system/substance/to experience/aspect
      刊 (kān) to print/to publish/publication/periodical/to peel with a
      发 (fā) to send out/to show (one's feeling)/to issue/to develop/to
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a

   声明对所有售出的单车的质量安全负责,
   shēng míng duì suǒ yǒu shòu chū de chán chē de zhì liáng ān quán fù zé
   Declares that it is responsible for the quality and safety of all bicycles sold.

      声明 (shēng míng) to state/to declare/statement/declaration
         声 (shēng) sound/voice/tone/noise/reputation/classifier for sounds
         明 (míng) bright/opposite: dark 暗[an4]/(of meaning) clear/to
      对 (duì) right/correct/couple/pair/towards/at/for/to face/opposite
      所有 (suǒ yǒu) all/to have/to possess/to own
         所 (suǒ) actually/place/classifier for houses small buildings
         有 (yǒu) to have/there is/there are/to exist/to be
      售 (shòu) to sell/to make or carry out (a plan or intrigue etc)
      出 (chū) to go out/to come out/to occur/to produce/to go beyond/to
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      单车 (chán chē) (coll.) bicycle/bike
         单 (chán) bill/list/form/single/only/sole/odd number/CL:個|个[ge4]
         车 (chē) car/vehicle/CL:輛|辆[liang4]/machine/to shape with a lathe
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      质量 (zhì liáng) quality/(physics) mass/CL:個|个[ge4]
         质 (zhì) character/nature/quality/plain/to pawn/pledge/hostage/to
         量 (liáng) to measure/capacity/quantity/amount/to estimate/abbr. for
      安全 (ān quán) safe/secure/safety/security
         安 (ān) content/calm/still/quiet/safe/secure/in good health/to find
         全 (quán) all/whole/entire/every/complete
      负责 (fù zé) to be in charge of/to take responsibility for/to be to
         负 (fù) to bear/to carry (on one's back)/to turn one's back on/to
         责 (zé) duty/responsibility/to reproach/to blame

   并对存货进行质量安全检验。
   bīng duì cún huò jìn háng zhì liáng ān quán jiǎn yàn
   And quality and safety inspection of the inventory.

      并 (bīng) and/furthermore/also/together with/(not) at all
      对 (duì) right/correct/couple/pair/towards/at/for/to face/opposite
      存货 (cún huò) stock/inventory (of material)
         存 (cún) to exist/to deposit/to store/to keep/to survive
         货 (huò) goods/money/commodity/CL:個|个[ge4]
      进行 (jìn háng) to advance/to conduct/underway/in progress/to do/to carry
         进 (jìn) to go forward/to advance/to go in/to enter/to put in/to
         行 (háng) row/line/commercial firm/line of business/profession/to
      质量 (zhì liáng) quality/(physics) mass/CL:個|个[ge4]
         质 (zhì) character/nature/quality/plain/to pawn/pledge/hostage/to
         量 (liáng) to measure/capacity/quantity/amount/to estimate/abbr. for
      安全 (ān quán) safe/secure/safety/security
         安 (ān) content/calm/still/quiet/safe/secure/in good health/to find
         全 (quán) all/whole/entire/every/complete
      检验 (jiǎn yàn) to inspect/to examine/to test
         检 (jiǎn) to check/to examine/to inspect/to exercise restraint
         验 (yàn) to examine/to test/to check


当地媒体又对此事给予了充分的关注和报道。
Again, the local media gave the matter ample attention and coverage.

   当地媒体又对此事给予了充分的关注和报道。
   dāng de méi tī yòu duì cǐ shì gěi yú le chōng fēn de guān zhù hé bào dào
   Again, the local media gave the matter ample attention and coverage.

      当地 (dāng de) local
         当 (dāng) (onom.) dong/ding dong (bell)/to be/to act as/manage
         地 (de) -ly/structural particle: used before a verb or adjective
      媒体 (méi tī) media esp. news media
         媒 (méi) medium/intermediary/matchmaker/go-between/abbr. for
         体 (tī) body/form/style/system/substance/to experience/aspect
      又 (yòu) (once) again/also/both... and.../and yet/(used for
      对 (duì) right/correct/couple/pair/towards/at/for/to face/opposite
      此 (cǐ) this/these
      事 (shì) matter/thing/item/work/affair
      给予 (gěi yú) to accord/to give/to show (respect)
         给 (gěi) to/for/for the benefit of/to give/to allow/to do sth (for
         予 (yú) (archaic) I/me/to give
      了 (le) (modal particle intensifying preceding clause)/(completed
      充分 (chōng fēn) ample/sufficient/adequate/full/fully/to the full
         充 (chōng) to fill/to satisfy/to fulfill/to act in place of/substitute
         分 (fēn) to divide/to separate/to distribute/to allocate/to
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      关注 (guān zhù) to pay attention to/to follow sth closely/to follow (on
         关 (guān) mountain pass/to close/to shut/to turn off/to concern/to
         注 (zhù) to register/to annotate/note/comment
      和 (hé) and/together with/with/sum/union/peace/harmony/Taiwan pr.
      报道 (bào dào) to report (news)/report/CL:篇[pian1]份[fen4]
         报 (bào) to announce/to inform/report/newspaper/recompense/revenge
         道 (dào) road/path/CL:條|条[tiao2]股[gu3]/principle/truth/morality


结果,该公司在海外的信誉大增,次年英国代理商的订货增加了8。
As a result, the company's reputation overseas increased greatly, and the following year orders from British agents increased by 8.

   结果,
   jiē guǒ
   Results.

      结果 (jiē guǒ) to bear fruit/CL:個|个[ge4]/outcome/result/conclusion/in the
         结 (jiē) (of a plant) to produce (fruit or seeds)/Taiwan pr. [jie2]
         果 (guǒ) fruit/result/resolute/indeed/if really

   该公司在海外的信誉大增,
   gāi gōng sī zài hǎi wài de xìn yù dà zēng
   The company's reputation overseas has grown considerably and

      该 (gāi) should/ought to/probably/must be/to deserve/to owe/to be
      公司 (gōng sī) (business) company/company/firm/corporation/incorporated
         公 (gōng) public/collectively owned/common/international (e.g. high
         司 (sī) to take charge of/to manage/department (under a ministry)
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      海外 (hǎi wài) overseas/abroad
         海 (hǎi) ocean/sea/CL:個|个[ge4]片[pian4]/great number of people or
         外 (wài) outside/in addition/foreign/external
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      信誉 (xìn yù) prestige/distinction/reputation/trust
         信 (xìn) letter/mail/CL:封[feng1]/to trust/to believe/to profess
         誉 (yù) to praise/to acclaim/reputation
      大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
      增 (zēng) to increase/to expand/to add

   次年英国代理商的订货增加了8。
   cì nián yīng guó dài lǐ shāng de dìng huò zēng jiā le ???
   The following year the British agent's orders increased by 8.

      次 (cì) next in sequence/second/the second (day time etc)/secondary
      年 (nián) year/CL:個|个[ge4]
      英国 (yīng guó) United Kingdom 聯合王國|联合王国[Lian2 he2 wang2 guo2]/United
         英 (yīng) United Kingdom/British/England/English/abbr. for
         国 (guó) country/nation/state/national/CL:個|个[ge4]
      代理商 (dài lǐ shāng) agent
         代 (dài) to substitute/to act on behalf of others/to replace
         理 (lǐ) texture/grain (of wood)/inner essence/intrinsic order
         商 (shāng) commerce/merchant/dealer/to consult/2nd note in pentatonic
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      订货 (dìng huò) to order goods/to place an order
         订 (dìng) to agree/to conclude/to draw up/to subscribe to (a
         货 (huò) goods/money/commodity/CL:個|个[ge4]
      增加 (zēng jiā) to raise/to increase
         增 (zēng) to increase/to expand/to add
         加 (jiā) to add/plus/(used after an adverb such as 不 大 稍 etc and
      了 (le) (modal particle intensifying preceding clause)/(completed


5万辆。
50,000 vehicles.

   5万辆。
   ??? mò liàng
   50,000 vehicles.

      万 (mò) see 万俟[Mo4 qi2]
      辆 (liàng) classifier for vehicles


(蒋光宇)大道理:企业经营如果忽视广告,或用不好广告,就好像在夜幕中向姑娘暗送秋波,尽管自己知道做了什么,但对方并不知道。
(Jiang Guangyu) Avenue: business operation if you ignore advertising, or use bad advertising, it is like sending secret glances to a girl in the night, although you know what you have done, but the other party does not know.

   蒋光宇)
   jiǎng guāng yǔ
   (Jiang Guangyu)

      蒋光宇 --not found--
      光 (guāng) light/ray/CL:道[dao4]/bright/only/merely/to use up
      宇 (yǔ) room/universe

   大道理:
   dà dào lǐ
   Big truth.

      大道理 (dà dào lǐ) major principle/general truth/sermon (reproof)/bombastic
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
         道 (dào) road/path/CL:條|条[tiao2]股[gu3]/principle/truth/morality
         理 (lǐ) texture/grain (of wood)/inner essence/intrinsic order

   企业经营如果忽视广告,
   qǐ yè jīng yíng rú guǒ hū shì guǎng gào
   Businesses operate if they ignore advertising.

      企业 (qǐ yè) company/firm/enterprise/corporation/CL:家[jia1]
         企 (qǐ) to plan a project/to stand on tiptoe/Taiwan pr. [qi4]/abbr.
         业 (yè) line of business/industry/occupation/job/employment/school
      经营 (jīng yíng) to engage in (business etc)/to run/to operate
         经 (jīng) classics/sacred book/scripture/to pass through/to undergo
         营 (yíng) camp/barracks/battalion/to build/to operate/to manage/to
      如果 (rú guǒ) if/in case/in the event that
         如 (rú) as/as if/such as
         果 (guǒ) fruit/result/resolute/indeed/if really
      忽视 (hū shì) to neglect/to ignore
         忽 (hū) to neglect/to overlook/to ignore/suddenly
         视 (shì) to look at/to regard/to inspect
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a

   或用不好广告,
   huò yòng bù hǎo guǎng gào
   or with bad advertising.

      或 (huò) maybe/perhaps/might/possibly/or
      用 (yòng) to use/to employ/to have to/to eat or drink/expense or
      不好 (bù hǎo) no good
         不 (bù) (negative prefix)/not/no
         好 (hǎo) good/well/proper/good to/easy to/very/so/(suffix indicating
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a

   就好像在夜幕中向姑娘暗送秋波,
   jiù hǎo xiàng zài yè mù zhōng xiàng gū niáng àn sòng qiū bō
   It's like sending a secret glance to a girl in the night.

      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      好像 (hǎo xiàng) as if/to seem like
         好 (hǎo) good/well/proper/good to/easy to/very/so/(suffix indicating
         像 (xiàng) to resemble/to be like/to look as if/such as/appearance
      在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
      夜幕 (yè mù) curtain of night/gathering darkness
         夜 (yè) night
         幕 (mù) curtain or screen/canopy or tent/headquarters of a general
      中 (zhōng) within/among/in/middle/center/while (doing sth)/during
      向 (xiàng) towards/to face/to turn towards/direction/to support/to
      姑娘 (gū niáng) girl/young woman/young lady/daughter/paternal aunt (old)
         姑 (gū) paternal aunt/husband's sister/husband's mother (old)/nun
         娘 (niáng) mother/young lady/(coll.) effeminate
      暗送秋波 (àn sòng qiū bō) to cast flirtatious glances at sb (idiom)
         暗 (àn) dark/gloomy/hidden/secret/muddled/obscure/in the dark
         送 (sòng) to deliver/to carry/to give (as a present)/to present
         秋 (qiū) autumn/fall/harvest time
         波 (bō) Poland/Polish/abbr. for 波蘭|波兰[Bo1 lan2]/wave/ripple/storm

   尽管自己知道做了什么,
   jǐn guǎn zì jǐ zhī dào zuò le shén me
   Despite knowing what one has done.

      尽管 (jǐn guǎn) despite/although/even though/in spite of/unhesitatingly/do
         尽 (jǐn) to the greatest extent/(when used before a noun of
         管 (guǎn) to take care (of)/to control/to manage/to be in charge of
      自己 (zì jǐ) oneself/one's own
         自 (zì) self/oneself/from/since/naturally/surely
         己 (jǐ) self/oneself/sixth of the ten Heavenly Stems 十天干[shi2 tian1
      知道 (zhī dào) to know/to become aware of/also pr. [zhi1 dao5]
         知 (zhī) to know/to be aware
         道 (dào) road/path/CL:條|条[tiao2]股[gu3]/principle/truth/morality
      做 (zuò) to do/to make/to produce/to write/to compose/to act as/to
      了 (le) (modal particle intensifying preceding clause)/(completed
      什么 (shén me) what?/something/anything
         什 (shén) what/ten (used in fractions writing checks etc)/assorted
         么 (me) exclamatory final particle/interrogative final particle

   但对方并不知道。
   dàn duì fāng bīng bù zhī dào
   But the other side doesn't know that.

      但 (dàn) but/yet/however/only/merely/still
      对方 (duì fāng) counterpart/other person involved/opposite side/other side
         对 (duì) right/correct/couple/pair/towards/at/for/to face/opposite
         方 (fāng) square/power or involution (math.)/upright/honest/fair and
      并不 (bīng bù) not at all/emphatically not
         并 (bīng) and/furthermore/also/together with/(not) at all
         不 (bù) (negative prefix)/not/no
      知道 (zhī dào) to know/to become aware of/also pr. [zhi1 dao5]
         知 (zhī) to know/to be aware
         道 (dào) road/path/CL:條|条[tiao2]股[gu3]/principle/truth/morality


写广告的伟大艺术,就在于能找到一种能引起看广告人注意的适当方法,令人过目难忘。
The great art of writing an ad lies in finding an appropriate way to get the attention of the person looking at the ad in a way that is memorable.

   写广告的伟大艺术,
   xiě guǎng gào de wěi dà yì shù
   The great art of writing ads that

      写 (xiě) to write
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      伟大 (wěi dà) huge/great/grand/worthy of the greatest admiration
         伟 (wěi) big/large/great
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
      艺术 (yì shù) art
         艺 (yì) skill/art
         术 (shù) method/technique/various genera of flowers of Asteracea

   就在于能找到一种能引起看广告人注意的适当方法,
   jiù zài yú néng zhǎo dào yī chóng néng yǐn qǐ kān guǎng gào rén zhù yì de shì dāng fāng fǎ
   It's all about finding an appropriate way to get the attention of the person watching the ad.

      就 (jiù) at once/right away/only/just (emphasis)/as early as/already
      在于 (zài yú) to be in/to lie in/to consist in/to depend on/to rest with
         在 (zài) (located) at/(to be) in/to exist/in the middle of doing sth
         于 (yú) in/at/to/from/by/than/out of
      能 (néng) can/to be able to/might possibly/ability/(physics) energy
      找到 (zhǎo dào) to find
         找 (zhǎo) to try to find/to look for/to call on sb/to find/to seek/to
         到 (dào) to (a place)/until (a time)/up to/to go/to arrive/(verb
      一种 (yī chóng) one kind of/one type of
         一 (yī) one/1/single/a (article)/as soon as/entire/whole/all
         种 (chóng) seed/species/kind/type/classifier for types kinds sorts/to
      能 (néng) can/to be able to/might possibly/ability/(physics) energy
      引起 (yǐn qǐ) to give rise to/to lead to/to cause/to arouse
         引 (yǐn) to draw (e.g. a bow)/to pull/to stretch sth/to extend/to
         起 (qǐ) to rise/to raise/to get up/to set out/to start/to appear/to
      看 (kān) to look after/to take care of/to watch/to guard/to see/to
      广告 (guǎng gào) to advertise/a commercial/advertisement/CL:項|项[xiang4]
         广 (guǎng) \house on a cliff\ radical in Chinese characters (Kangxi
         告 (gào) to say/to tell/to announce/to report/to denounce/to file a
      人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      注意 (zhù yì) to take note of/to pay attention to
         注 (zhù) to register/to annotate/note/comment
         意 (yì) Italy/Italian/abbr. for 意大利[Yi4 da4 li4]/idea/meaning
      的 (de) of/~'s (possessive particle)/(used after an attribute)
      适当 (shì dāng) suitable/appropriate
         适 (shì) see 李适[Li3 Kuo4]
         当 (dāng) (onom.) dong/ding dong (bell)/to be/to act as/manage
      方法 (fāng fǎ) method/way/means/CL:個|个[ge4]
         方 (fāng) square/power or involution (math.)/upright/honest/fair and
         法 (fǎ) France/French/abbr. for 法國|法国[Fa3 guo2]/Taiwan pr. [Fa4]

   令人过目难忘。
   líng rén guō mù nán wàng
   It is unforgettable.

      令人 (líng rén) to cause one (to do sth)/to make one (angry delighted etc)
         令 (líng) see 令狐[Ling2 hu2]/see 脊令[ji2 ling2]/classifier for a ream
         人 (rén) man/person/people/CL:個|个[ge4]位[wei4]
      过目 (guō mù) to look over
         过 (guō) to cross/to go over/to pass (time)/to celebrate (a holiday)
         目 (mù) eye/item/section/list/catalogue/table of contents/order
      难忘 (nán wàng) unforgettable
         难 (nán) difficult (to...)/problem/difficulty/difficult/not good
         忘 (wàng) to forget/to overlook/to neglect


小故事大道理全集。
The full collection of small stories and big ideas.

   小故事大道理全集。
   xiǎo gù shì dà dào lǐ quán jí
   The full collection of small stories and big ideas.

      小 (xiǎo) small/tiny/few/young
      故事 (gù shì) old practice/CL:個|个[ge4]/narrative/story/tale
         故 (gù) happening/instance/reason/cause/intentional/former/old
         事 (shì) matter/thing/item/work/affair
      大道理 (dà dào lǐ) major principle/general truth/sermon (reproof)/bombastic
         大 (dà) big/huge/large/major/great/wide/deep/older (than)/oldest
         道 (dào) road/path/CL:條|条[tiao2]股[gu3]/principle/truth/morality
         理 (lǐ) texture/grain (of wood)/inner essence/intrinsic order
      全集 (quán jí) omnibus/complete works (of a writer or artist)
         全 (quán) all/whole/entire/every/complete
         集 (jí) to gather/to collect/collected works/classifier for